January 12, 2026
UPDATE
2025 marked a file‑breaking yr for Apple providers
Apple’s Eddy Cue displays on an excellent yr for Apple providers
2025 was a record-breaking yr for Apple providers, marked by exceptional development, international enlargement, and steady innovation. From Apple TV, Apple Music, and Apple Information, to each day necessities like Apple Pay and iCloud, we delivered enriching experiences to customers worldwide. Reflecting on 2025, we remained dedicated to enhancing our customers’ each day lives, with unbelievable engagement in the course of the vacation season.
Apple providers had a banner yr, rolling out game-changing options for patrons whereas shattering information. The numbers replicate the unbelievable enthusiasm of our clients, whether or not it’s downloading an thrilling new app or recreation, watching the most well liked new present with household and mates, listening to their favourite songs, or buying with peace of thoughts. The App Retailer alone noticed over 850 million common weekly customers globally, with builders incomes over $550 billion on our platform since 2008. Apple Pay additionally made a big affect by eliminating nicely over $1 billion in fraud, whereas producing greater than $100 billion in incremental service provider gross sales globally, and purchases made by Apple Pay considerably outpaced the general development in client spending ranges in the course of the peak vacation buying interval in November and December. Apple TV eclipsed all prior viewership information in December 2025, whereas Apple Music reached all-time highs in each listenership and new subscribers.
We marked milestone anniversaries throughout providers, together with Apple Podcasts, Music, Information, and extra — every made potential by the artists, creators, journalists, and storytellers who convey these platforms to life. And we introduced providers to extra customers throughout the globe than ever earlier than, with Apple Pay now out there in 89 markets, Discover My launching in South Korea, and Apple Health+ increasing to twenty-eight further nations and areas.
New updates to providers delivered more and more personalised, enjoyable, and easy-to-use experiences for our customers. Apple Pockets leveraged Apple Intelligence to make it simpler for customers to maintain observe of their orders, and Apple Maps made customers’ Most popular Routes and Visited Locations simply accessible utilizing on-device intelligence. Apple Music’s AutoMix blended songs seamlessly like a DJ, whereas Lyrics Translation and Pronunciation broke down language limitations. AI-powered options like Improve Dialogue, mechanically generated chapters, and hyperlinks in Apple Podcasts ensured everybody may personalize their listening expertise and higher navigate their favourite exhibits. Health+ added digital dubbing in Spanish and German, and launched Customized Plans that mechanically create personalised exercise schedules based mostly on person preferences. Apple Invitations introduced folks collectively for every kind of life events, capturing reminiscences by direct integration with Shared Albums. Apple Arcade expanded its catalog of extremely rated video games with greater than 50 new titles for households to take pleasure in, all with out adverts.
As we glance forward, we’ll proceed to convey innovation and clever enhancements to Apple providers, all the time guided by our dedication to privateness and an exceptional buyer expertise.
— Eddy Cue, Apple’s senior vice chairman of Providers
Apple invests on daily basis to make sure the App Retailer stays a secure and trusted place for customers to seek out nice apps. This client belief led to unprecedented engagement on the App Retailer in 2025, with over 850 million common weekly customers spanning 175 nations and areas, serving to builders develop their companies and attain new clients around the globe with the clicking of a button. Storefronts together with the U.S., Japan, India, and China noticed file guests in the course of the yr.
Builders promoting digital items and providers on the App Retailer have earned greater than $550 billion since 2008, when the platform first launched. This determine represents only a fraction of the general commerce the App Retailer helps: In 2024, the App Retailer ecosystem facilitated $1.3 trillion in developer billings and gross sales, with greater than 90 p.c of that commerce going on to builders, with zero fee paid to Apple.
The App Retailer noticed a file variety of guests between Christmas Eve and New Yr’s Day, and buyer spending on digital items and providers over this era additionally hit a file. Productiveness apps and photograph and video apps have been key development drivers, and training apps like Merely Draw: Be taught to Draw and Toca Boca World have been among the many hottest with clients in the course of the vacation interval.
Apple TV’s engagement this previous December soared, with whole hours considered up 36 p.c in comparison with the earlier yr, setting a brand new file for month-to-month engagement. This milestone was fueled by strong viewers development throughout Europe and Latin America, continued enlargement within the U.S., and the worldwide streaming debuts of F1, Pluribus, and The Household Plan 2, in addition to the timeless Peanuts traditional A Charlie Brown Christmas. The landmark yr was propelled by Apple’s summer season blockbuster F1 — the No. 1 film on the international field workplace, the highest movie on Apple TV, and the highest-grossing sports activities film of all time — in addition to the premiere of Apple TV’s greatest collection to this point, the extensively acclaimed Pluribus.
Apple’s dedication to excellence earned unprecedented recognition on the Emmy Awards. The Studio made historical past as probably the most Emmy-winning freshman comedy ever, Severance led because the most-awarded drama, and the gripping espionage collection Sluggish Horses landed a Finest Directing honor. To this point, Apple TV has amassed 672 award wins and three,085 nominations, underscoring its dedication to high quality storytelling.
Constructing on its record-breaking yr, Apple TV launched a daring new id and mnemonic recorded by multi-Grammy- and Academy Award-winning artist FINNEAS; expanded its dwell sports activities choices with the information that every one Main League Soccer matches shall be out there to stream for Apple TV subscribers at no further price; and unveiled a collection of platform enhancements — together with the launch of the Apple TV and Peacock bundle. Apple TV additionally launched a local Apple TV app for Android, in addition to new profiles that give each member of the family their very own personalised expertise throughout the Apple TV app.
In 2025, Apple elevated the fan expertise throughout marquee sports activities leagues and moments, together with “Friday Evening Baseball” and Main League Soccer’s thirtieth season. Starting this March, Apple will additional broaden its relationship with Formulation 1® following the worldwide success of F1 The Film with a brand new five-year settlement that can convey each F1 race solely to Apple TV in the USA.
Apple Music had its finest yr ever in 2025, breaking information throughout each listenership and new subscribers. The service marked its 10-year anniversary with its greatest product function launch since launch and the opening of a model new state-of-the-art studio, whereas additionally increasing its attain past the Apple ecosystem to convey Apple Music to extra followers around the globe.
This yr, Apple Music made it simpler than ever for followers to find, share, and benefit from the music they love. New options like Lyrics Translation and Pronunciation — together with AutoMix, Library Pins, and in-app Replay stats — elevate on a regular basis listening. Apple Music Sing expanded its function set as nicely: Customers can now flip their iPhone right into a microphone that amplifies their voice by the TV, and make the most of Continuity Digicam to look onscreen alongside lyrics and visible results. This previous vacation season, probably the most “sung” track on Apple Music was Mariah Carey’s “All I Need for Christmas Is You.”
Apple Music additionally expanded its attain past the Apple ecosystem this yr, partnering with firms like GM, TuneIn, Chase, and extra to convey Apple Music to much more listeners around the globe.
In 2025, Shazam generated over 1 billion recognitions monthly, and noticed vital app and web site enhancements, persevering with to be one of the vital well-liked locations for music discovery.
Apple Pay continues to convey worth to customers, retailers, and banks throughout the globe, and is now out there in 89 markets, and with greater than 11,000 banks and community companions — together with greater than 20 native cost networks. In accordance with Apple knowledge, in addition to trade knowledge, over the previous yr, Apple Pay has eradicated nicely over $1 billion in fraud globally, in addition to generated greater than $100 billion in incremental service provider gross sales globally. And in the course of the peak vacation buying weekend, purchases made by Apple Pay considerably outpaced the general development in client spending ranges throughout that point interval. With iOS 26, Apple Pay permits banks and lenders to allow customers to pay with bank- or lender-provided installments and rewards in shops.
2025 introduced extra methods for customers throughout the globe to make use of Apple Pockets of their each day lives, from securely presenting their id, to navigating air journey with higher ease, to retaining observe of their on-line orders. Apple launched assist for Japan’s My Quantity Card on iPhone — marking the primary worldwide ID in Pockets — and enabling thousands and thousands of customers to make use of iPhone to current their ID in individual, in apps, and on-line for id and age verification.
Within the U.S., Apple launched Digital ID, which permits customers to create and add a Digital ID to Apple Pockets utilizing info from a U.S. passport, and securely current their id info utilizing iPhone and Apple Watch, beginning with TSA airport safety checkpoints for home journey.1 Digital ID builds on the continued enlargement of state IDs and driver’s licenses in Pockets, which final yr was enabled by Illinois, Montana, North Dakota, and West Virginia, and is now dwell in 13 U.S. states and Puerto Rico.
To convey much more comfort to customers’ travels, Apple Pockets additionally rolled out a refreshed boarding go expertise with airways, which brings Dwell Actions for flight monitoring, Maps, Discover My, and extra into one handy place in Pockets. Moreover, Apple Pockets now makes use of Apple Intelligence to mechanically establish, summarize, and show order monitoring particulars from emails despatched from retailers or supply carriers.2
Apple introduced Apple Money to the group chat, with the choice to now use Apple Money to request, ship, and obtain cash immediately inside group conversations in Messages.3 Final yr, Faucet to Pay on iPhone expanded to 34 further markets — now masking most of Europe — and is dwell in a complete of fifty markets, with greater than 15 million retailers of all sizes internationally accepting contactless funds utilizing simply an iPhone.
Apple Maps expanded its Detailed Metropolis Expertise to new places like New Orleans, Singapore, and Monaco, showcasing 3D landmarks together with a customized F1 Monaco Grand Prix expertise, now totaling 34 cities dwell with Detailed Metropolis Expertise. Moreover, Maps introduced its all-new map to Mexico and Thailand, providing customers extra correct and detailed navigation, biking instructions, and extra. With iOS 26, Maps grew to become extra personalised and clever, with new options like Most popular Routes, which makes use of on-device intelligence for each day commutes, and Visited Locations, which helps customers recall previous places.
Apple additionally expanded its Share Merchandise Location function in Discover My to 27 further airways, bringing the full to 36. This function permits non-public and safe sharing of an AirTag’s or Discover My community accent’s location with an airline’s customer support, lowering “actually misplaced” or unrecoverable baggage by 90 p.c, based on SITA’s WorldTracer® international baggage administration system. In South Korea, customers can now use the Discover My app to find their Apple gadgets and private gadgets on a map, in addition to share their location with family and friends — all whereas defending person privateness.
iCloud retains customers’ most essential info — like pictures, recordsdata, and apps — safe and synced throughout all of their Apple gadgets, and powers essential options comparable to iCloud Photographs and different shared experiences.
In 2025, Apple made it simpler for customers to attach with household and mates with the discharge of Apple Invitations, which helps customers create customized invites to convey folks collectively for any event. With Invitations, customers can RSVP from any machine, and limitless occasion creation is included with an iCloud+ subscription, together with further storage choices and different premium advantages, comparable to iCloud Personal Relay, which protects a person’s privateness on the internet; Cover My Electronic mail, which gives a straightforward strategy to create distinctive, random e-mail addresses that ahead to a private inbox; customized e-mail domains for iCloud Mail; and expanded assist for HomeKit Safe Video recording.
iCloud+ subscriptions might be shared with as much as 5 different relations by making a Household Sharing group the place everybody’s knowledge will keep non-public and separate. iCloud leads the trade in utilizing privacy-preserving safety applied sciences, together with two-factor authentication and Superior Information Safety for iCloud, which makes use of end-to-end encryption to maintain customers’ knowledge safe and underneath their management.
Apple Arcade brings enjoyable and creative video games to gamers throughout Apple gadgets from extraordinary builders around the globe, all with out adverts or in-app purchases, making the service an unbelievable selection for households with youngsters and gamers in search of uninterrupted gaming experiences. Final yr, Arcade launched greater than 50 new video games, together with hits based mostly on the most important leisure and sports activities manufacturers, like SpongeBob: Patty Pursuit 2 and PGA TOUR Professional Golf. The service additionally added well-liked PC video games PowerWash Simulator and Cult of the Lamb — and continues so as to add extra. Over 500 updates have been launched for current hits on Arcade, like Sneaky Sasquatch and Hiya Kitty Island Journey.
In 2025, Apple Health+ marked its largest enlargement for the reason that service’s launch by rolling out to twenty-eight new nations and areas — together with Chile, Hong Kong, India, the Netherlands, Singapore, and Taiwan, with Japan coming early this yr. To make Health+ much more welcoming, the service launched digitally dubbed exercises and meditations in Spanish and German, that includes a generated voice based mostly on the precise voice of every of the 28 Health+ trainers. As we speak, the service gives greater than 8,000 exercises and meditations in 4K Extremely HD. Health+ additionally launched highly effective personalization options with ready-made Customized Plans, and customers with AirPods Professional 3 can now view real-time efficiency metrics immediately onscreen for additional motivation.4
2025 was Apple Podcasts’ finest yr but, reaching file listeners, performs, and subscribers. Celebrating 20 years, Podcasts drove innovation, development, and content material recognition. It honored this milestone by curating “20 Years, 20 Podcasts We Love,” and launched new accessibility and discovery options: improve dialogue, new playback speeds, mechanically created chapters, timed hyperlinks, and expanded transcripts to over 125 million episodes in 13 languages. Podcasts additionally launched its “Finest So Far” editorial record and awarded its Present of the Yr to The Relaxation Is Historical past — a primary for a UK collection.
As 2025 marked its tenth anniversary, Apple Information solidified its place because the No. 1 information app within the U.S., Canada, and Australia, and No. 2 within the UK. Information options over 3,000 publications and greater than 600 titles with Apple Information+. Information+ expanded its choices with the debut of Apple Information+ Meals, which incorporates 100,000 recipes from 60 publications within the U.S., the UK, Australia, and English-speaking Canada. It additionally launched a brand new authentic puzzle, Emoji Sport, within the U.S. and Canada. And to offer extra customers entry to essential native protection, Apple Information now consists of over 150 native newspapers and information feeds throughout 50 U.S. states, seven Canadian markets, and London.
Apple One offers customers entry to the very best of Apple providers in a single easy month-to-month plan that provides unbelievable worth for people and households alike. As we speak, Apple One Particular person and Household plans — which embrace iCloud+, Apple Music, Apple TV, and Apple Arcade — can be found in additional than 100 markets throughout the globe, with Apple One Premier, which additionally consists of Apple Health+, out there in additional than 20 markets. The total Premier bundle, which additionally consists of Apple Information+, is offered within the U.S., Canada, Australia, and the UK.
- To create a Digital ID in pockets, a person should have an genuine and unexpired U.S. passport and an iPhone 11 or later with iOS 26.1 or later, or Apple Watch Sequence 6 or later with WatchOS 26.1 or later. Digital ID in Pockets can solely be used at choose TSA checkpoints within the U.S. to confirm id for home journey. It isn’t a substitute for a bodily passport, and can’t be used to carry out capabilities of a passport like worldwide journey and border crossing. Customers will nonetheless want an genuine and unexpired bodily U.S. passport to carry out such capabilities.
- Requires eligible machine and OS model. See assist.apple.com/en-us/105065 for particulars.
- Apple Money providers are supplied by Inexperienced Dot Financial institution, Member FDIC. Apple Funds Providers LLC, a subsidiary of Apple Inc., is a service supplier of Inexperienced Dot Financial institution for Apple Money accounts. Neither Apple Inc. nor Apple Funds Providers LLC is a financial institution. Be taught extra concerning the Phrases and Circumstances. Solely out there within the U.S. on eligible gadgets.
- Coronary heart fee sensing with AirPods Professional 3 and Powerbeats Professional 2 throughout exercises is offered within the Health app on iPhone with iOS 26; iPad with iPadOS 26; and Apple TV with tvOS 26 when additionally paired with iPhone.
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