Nalden, who co-founded the file switch service WeTransfer in 2009 together with Rinke Visser and Bas Beerens, just isn’t happy with the corporate’s course after the service was acquired by Bending Spoon final yr — and he doesn’t mince his phrases about it.
“Bending Spoons doesn’t actually care about folks, and although I get that it’s their personal fairness technique, I discover that since I left [WeTransfer] in 2019, there have been a whole lot of updates that had been principally killing the product, in my standpoint,” he advised TechCrunch.
Submit-acquisition, WeTransfer made a complicated transfer associated to switch hyperlink experiences and laid off 75% of its workers. This yr, the corporate was caught in an issue round utilizing its customers’ content material to coach AI fashions and needed to backtrack on adjustments to its phrases.
Round this time, Nalden had creatives reaching out to share their frustration with WeTransfer. He realized that he needed to construct an alternative choice to WeTransfer with the unique ethos of the service round simplicity. The service known as Boomerang, and you should utilize it to switch recordsdata with out logging in.
“Why do tech corporations at all times make issues so sophisticated? I’ve at all times struggled with this, and I simply needed to supply one other device that’s simply, it’s all about consumer expertise, it’s ease of use, it’s the simplicity of sharing one thing rapidly, and that simply saves time. You don’t want to enroll, you don’t have to confirm by way of e-mail,” Nalden advised TechCrunch concerning the ethos of the service.
For informal customers, the non-login expertise can be adequate, nevertheless it has its limits. You may have 1GB of complete house, and add recordsdata of as much as 1GB in measurement with a seven-day expiration. If you’d like a bit extra, you may select to create a free account. That can get you 3GB of complete house with a file add restrict of 3GB per file. You’ll asl get entry to your add historical past, the power so as to add and delete recordsdata anytime, and the power to customise emojis on the web page whereas sending the file.
If you’d like much more, there’s a €6.99 per thirty days paid tier, which provides you with 200GB per house (folders) and 500GB complete storage with a file add restrict of 5GB per file. Plus, you’ll get customized covers for areas, password safety for recordsdata, as much as 90 days of expiry, and the power to ask limitless customers to entry recordsdata in an area.
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Nalden is evident that with this new service, he doesn’t need to supply promoting to customers and hold a easy construction for fee. He feels that there’s a lot of complexity within the promoting enterprise, and with Boomerang, he desires to get the least quantity of information he can from customers.
“I simply need to supply a device that works for customers. It’s like shopping for a hammer. You probably don’t need to purchase a elaborate hammer, however a hammer that simply works,” he famous.
Boomerang’s web site and interface are barebones, and that’s by design. Nalden famous that a whole lot of design is to please traders, and he feels that stripping down the expertise is a refreshing change. Whereas corporations need to add an increasing number of AI options, Nalden stated that he’s largely utilizing AI to construct the product, however he doesn’t need to use it round user-facing options.
Boomerang is accessible on the internet, however the firm stated it’s planning to launch a devoted Mac app quickly.