-5.9 C
New York
Friday, February 6, 2026

Why SpaceX made a $17B guess on the direct-to-cell market


SpaceX simply fired off one of many greatest photographs but within the spectrum wars, agreeing to pay $17 billion to take over a large chunk of wi-fi airwaves from EchoStar for Starlink’s Direct-to-Cell companies.

The deal is essentially the most aggressive sign but that SpaceX needs to rule the satellite-to-phone market.

The importance of the sale, which sees SpaceX paying a mixture of $8.5 billion in money and $8.5 billion in SpaceX inventory, facilities round a finite useful resource: spectrum. Spectrum refers back to the vary of radio frequencies that carry wi-fi alerts for the whole lot from cellphone calls to texts to GPS and satellite tv for pc communications.

The U.S. authorities, through the Federal Communications Fee, divides spectrum into “bands.” There are solely so many usable frequencies, and customers should coordinate to keep away from interference. To boost the stakes even greater, solely sure ranges work nicely for telephones and satellites, which shrinks the pool of usable bands even additional and creates a fierce competitors for entry.

The FCC auctions long-term licenses at excessive costs to personal corporations. The prime mobile bands had been predominately amassed by nationwide wi-fi carriers, like AT&T and Verizon, whereas incumbent satellite tv for pc operators like Iridium and Globalstar held separate bands.

In 2024, the FCC authorized a brand new regulatory framework known as Supplemental Protection from Area that paved the way in which for satellites to legally lengthen provider networks. SCS lets a satellite tv for pc operator, in partnership with a terrestrial provider, use the provider’s current cellphone spectrum to fill wi-fi protection gaps as a secondary service. Later that 12 months, SpaceX formally started providing its Direct-to-Cell service to T-Cell customers as a premium add-on.

That framework paved the way in which for SpaceX’s cope with EchoStar. It created a construction to let satellite tv for pc operators faucet into terrestrial networks.. And now, with the EchoStar deal, SpaceX doesn’t must associate with a terrestrial licensee for spectrum. As a substitute of relying on relationships with different corporations, SpaceX has turn out to be the license holder.  

Techcrunch occasion

San Francisco
|
October 27-29, 2025

In fact, SpaceX is within the enterprise of constructing rockets and satellites, not cell telephones, so it nonetheless depends upon the {hardware} makers and carriers to succeed in lots of of hundreds of thousands of shoppers. However SpaceX CEO Elon Musk has floated the thought of constructing a cellphone below his different enterprise, X, which merged with xAI earlier this 12 months. Mush has taken intention particularly at Apple’s ongoing collaborations with OpenAI.  In August, X and xAI filed a lawsuit in opposition to the 2 corporations, alleging anti-competitive practices.

Apple satellite tv for pc options like Emergency SOS are enabled through a partnership with Canadian agency Globalstar, and Apple has dedicated over $1.5 billion to additional develop satellite-enabled iPhone companies. However some analysts are questioning if SpaceX’s transfer is leverage to steer Apple to cooperate with SpaceX as a substitute of Globalstar.  

This isn’t the primary time SpaceX has flexed its muscle within the spectrum wars. 

The corporate spent years efficiently battling Dish (a subsidiary of EchoStar) over the 12 GHz band that SpaceX wished to make use of for Starlink. It additionally beefed over Dish/Echostar’s lack of use of the AWS-4 band – one of many spectrum licenses it ended up buying.

Individually, SpaceX and Kuiper have additionally sparred in FCC filings over interference guidelines and the way competing satellite tv for pc megaconstellations ought to share spectrum.

They’ve additionally been a significant pressure propelling the FCC to revisit satellite tv for pc spectrum-sharing guidelines. Earlier this 12 months, the Fee opened a proper rulemaking to modernize satellite tv for pc sharing limits after a petition from SpaceX, with Kuiper and others submitting in assist.

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

0FansLike
0FollowersFollow
0SubscribersSubscribe
- Advertisement -spot_img

Latest Articles