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Wednesday, February 4, 2026

The 5 Expertise I Really Use Each Day as an AI PM (and How You Can Too) – O’Reilly


This publish first appeared on Aman Khan’s AI Product Playbook publication and is being republished right here with the writer’s permission.

Let me begin with some honesty. When individuals ask me “Ought to I grow to be an AI PM?” I inform them they’re asking the unsuitable query.

Right here’s what I’ve discovered: Changing into an AI PM isn’t about chasing a classy job title. It’s about growing concrete abilities that make you simpler at constructing merchandise in a world the place AI touches every part.

Each PM is changing into an AI PM, whether or not they notice it or not. Your cost move may have fraud detection. Your search bar may have semantic understanding. Your buyer assist may have chatbots.

Consider AI product administration as much less of an OR and as an alternative extra of an AND. For instance: AI x well being tech PM or AI x fintech PM.

The 5 Expertise I Really Use Each Day

This publish was tailored from a dialog with Aakash Gupta on The Development Podcast. Yow will discover the episode right here.

After ~9 years of constructing AI merchandise (the final three of which have been a whole ramp-up utilizing LLMs and brokers), listed here are the abilities I take advantage of consistently—not those that sound good in a weblog publish however the ones I actually used yesterday.

  • AI prototyping
  • Observability, akin to telemetry
  • AI evals: The brand new PRD for AI PMs
  • RAG versus fine-tuning versus immediate engineering
  • Working with AI engineers

1. Prototyping: Why I code each week

Final month, our design group spent two weeks creating stunning mocks for an AI agent interface. It seemed excellent. Then I spent half-hour in Cursor constructing a practical prototype, and we instantly found three elementary UX issues the mocks hadn’t revealed.

The talent: Utilizing AI-powered coding instruments to construct tough prototypes.
The instrument: Cursor. (It’s VS Code however you possibly can describe what you need in plain English.)
Why it issues: AI habits is not possible to grasp from static mocks.

Tips on how to begin this week:

  1. Obtain Cursor.
  2. Construct one thing stupidly easy. (I began with a private web site touchdown web page.)
  3. Present it to an engineer and ask what you probably did unsuitable.
  4. Repeat.

You’re not attempting to grow to be an engineer. You’re attempting to grasp constraints and potentialities.

2. Observability: Debugging the black field

Observability is the way you truly peek beneath the hood and see how your agent is working.

The talent: Utilizing traces to grasp what your AI truly did.
The instrument: Any APM that helps LLM tracing. (We use our personal at Arize, however there are a lot of.)
Why it issues: “The AI is damaged” isn’t actionable. “The context retrieval returned the unsuitable doc” is.

Your first observability train:

  1. Decide any AI product you utilize each day.
  2. Attempt to set off an edge case or error.
  3. Write down what you assume went unsuitable internally.
  4. This psychological mannequin constructing is 80% of the talent.

3. Evaluations: Your new definition of “achieved”

Vibe coding works if you happen to’re transport prototypes. It doesn’t actually work if you happen to’re transport manufacturing code.

The talent: Turning subjective high quality into measurable metrics.
The instrument: Begin with spreadsheets, graduate to correct eval frameworks.
Why it issues: You’ll be able to’t enhance what you possibly can’t measure.

Construct your first eval:

  1. Decide one high quality dimension (conciseness, friendliness, accuracy).
  2. Create 20 examples of fine and unhealthy. Label them “verbose” or “concise.”
  3. Rating your present system. Set a goal: 85% of responses needs to be “excellent.”
  4. That quantity is now your new North Star. Iterate till you hit it.

4. Technical instinct: Understanding your choices

Immediate engineering (1 day): Add model voice tips to the system immediate.

Few-shot examples (3 days): Embody examples of on-brand responses.

RAG with type information (1 week): Pull from our precise model documentation.

Effective-tuning (1 month): Prepare a mannequin on our assist transcripts.

Every has totally different prices, timelines, and trade-offs. My job is understanding which to suggest.

Constructing instinct with out constructing fashions:

  1. Once you see an AI characteristic you want, write down 3 ways they may have constructed it.
  2. Ask an AI engineer if you happen to’re proper.
  3. Fallacious guesses educate you greater than proper ones.

5. The brand new PM-engineer partnership

The largest shift? How I work with engineers.

Outdated method: I write necessities. They construct it. We check it. Ship.

New method: We label coaching knowledge collectively. We outline success metrics collectively. We debug failures collectively. We personal outcomes collectively.

Final month, I spent two hours with an engineer labeling whether or not responses have been “useful” or not. We disagreed on a whole lot of them. This taught me that I would like to begin collaborating on evals with my AI engineers.

Begin collaborating otherwise:

  • Subsequent characteristic: Ask to affix a mannequin analysis session.
  • Supply to assist label check knowledge.
  • Share buyer suggestions when it comes to eval metrics.
  • Have a good time eval enhancements such as you used to have fun characteristic launches.

Your 4-Week Transition Plan

Week 1: Device setup

  • Set up Cursor.
  • Get entry to your organization’s LLM playground.
  • Discover the place your AI logs/traces stay.
  • Construct one tiny prototype (took me three hours to construct my first).

Week 2: Remark

  • Hint 5 AI interactions in merchandise you utilize.
  • Doc what you assume occurred versus what truly occurred.
  • Share findings with an AI engineer for suggestions.

Week 3: Measurement

  • Create your first 20-example eval set.
  • Rating an current characteristic.
  • Suggest one enchancment based mostly on the scores.

Week 4: Collaboration

  • Be a part of an engineering mannequin evaluation.
  • Volunteer to label 50 examples.
  • Body your subsequent characteristic request as eval standards.

Week 5: Iteration

  • Take your learnings from prototyping and construct them right into a manufacturing proposal.
  • Set the bar with evals.
  • Use your AI Instinct for iteration—Which knobs do you have to flip?

The Uncomfortable Fact

Right here’s what I want somebody had informed me three years in the past: You’ll really feel like a newbie once more. After years of being the professional within the room, you’ll be the individual asking primary questions. That’s precisely the place it is advisable to be.

The PMs who reach AI are those who’re snug being uncomfortable. They’re those who construct unhealthy prototypes, ask “dumb” questions, and deal with each complicated mannequin output as a studying alternative.

Begin this week

Don’t anticipate the right course, the perfect function, or for AI to “stabilize.” The abilities you want are sensible, learnable, and instantly relevant.

Decide one factor from this publish, decide to doing it this week, after which inform somebody what you discovered. That is the way you’ll start to speed up your individual suggestions loop for AI product administration.

The hole between PMs who discuss AI and PMs who construct with AI is smaller than you assume. It’s measured in hours of hands-on apply, not years of research.

See you on the opposite facet.

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