The Apple brand was at all times positioned entrance and heart of the iMac, till the primary M-series mannequin was launched in 2021. That M1 iMac featured an up to date design that lacked an Apple brand on its “chin.” And each iMac since then has adopted swimsuit.
In keeping with an X submit by Kosutami_Ito, Apple did contemplate inserting an Apple brand on the chin–throughout Engineering Validation Testing (EVT), the plan was to place the Apple brand there. However then Apple determined to not do it, and we don’t know why.
Kosutami_Ito has a historical past of posting leaks, with some previous accuracy–final yr, they posted that Apple killed its FineWoven case lineup, which Apple did quietly. Within the iMac submit, it’s not clear if the entrance body within the image is an precise Apple prototype, a product produced by a non-Apple firm, or an inventive rendition of what the iMac Apple brand would appear like.
The final sentence within the submit–“Then they eliminated it till at this time”–additionally brings up questions. What does that imply? Is the image from Apple’s manufacturing of a brand new M5 iMac that may have the emblem? Or are they displaying a picture of an early M1 prototype that wasn’t publicly seen till at this time?
A teardown of the iMac reveals that the chin homes most of iMac’s very important parts, with loads of empty area behind the show panel. It seems that Apple had a purpose of creating the iMac as skinny as potential, and the chin performs an element in that purpose. And as I level out in my iMac evaluation, the chin makes a very good place for Publish-It notes–with or with out an Apple brand.