March 4, 2026
PRESS RELEASE
Say whats up to MacBook Neo
Apple’s all-new MacBook includes a sturdy aluminum design, a surprising 13-inch Liquid Retina show, the facility of Apple silicon, and all-day battery life — all for the breakthrough beginning value of simply $599
CUPERTINO, CALIFORNIA Apple right this moment unveiled MacBook Neo, an all-new laptop computer that delivers the magic of the Mac at a breakthrough value, making it much more accessible to hundreds of thousands of individuals around the globe. MacBook Neo begins with a gorgeous Apple design, that includes a sturdy aluminum enclosure in an array of attractive colours — blush, indigo, silver, and a recent new citrus. Its beautiful 13-inch Liquid Retina show brings web sites, photographs, movies, and apps to life with excessive decision and brightness, and help for 1 billion colours. Powered by A18 Professional, MacBook Neo can fly by means of on a regular basis duties, from shopping the net and streaming content material, to enhancing photographs, exploring inventive hobbies, or utilizing AI capabilities throughout apps. The truth is, it’s as much as 50 % quicker for on a regular basis duties like internet shopping,1 and as much as 3x quicker when operating on-device AI workloads like making use of superior results to photographs,2 in comparison with the bestselling PC with the most recent transport Intel Core Extremely 5. Offering as much as 16 hours of battery life, MacBook Neo permits customers to go all day on a single cost.3 A 1080p FaceTime HD digital camera and twin mics make it simple to look and sound nice, and the twin side-firing audio system with Spatial Audio ship crisp, immersive sound. MacBook Neo additionally options Apple’s famend Magic Keyboard for comfy and exact typing, and a big Multi-Contact trackpad with help for intuitive gestures, enabling easy and exact management. Finishing the MacBook Neo expertise is macOS Tahoe, with highly effective built-in apps like Messages, Pages, Calendar, and Safari; seamless integration with iPhone; Apple Intelligence; in addition to broad compatibility with third-party apps. And beginning at simply $599 and $499 for schooling, MacBook Neo is Apple’s most inexpensive laptop computer ever, offering an unprecedented mixture of high quality and worth. MacBook Neo is out there to pre-order beginning right this moment, with availability starting Wednesday, March 11.
“We’re extremely excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough value,” mentioned John Ternus, Apple’s senior vice chairman of {Hardware} Engineering. “Constructed from the bottom as much as be extra inexpensive for much more individuals, MacBook Neo is a laptop computer solely Apple might create. It includes a sturdy aluminum design in 4 lovely colours; an excellent Liquid Retina show; Apple silicon-powered efficiency; all-day battery life; a high-quality digital camera, mics, and audio system; a Magic Keyboard and Multi-Contact trackpad; and the intuitive and highly effective options of macOS. There’s merely no different laptop computer prefer it.”
Lovely and Sturdy Aluminum Design
MacBook Neo includes a superbly crafted aluminum design that’s constructed to final. With its comfortable, rounded corners, MacBook Neo appears elegant whereas feeling stable and cozy to carry. At simply 2.7 kilos, it’s additionally simple to hold in a backpack or purse. Bringing a enjoyable contact of persona and magnificence to on a regular basis computing, MacBook Neo is available in a spectrum of 4 attractive colours: blush, indigo, silver, and citrus. These colours lengthen to the Magic Keyboard in lighter shades and new wallpapers, making a cohesive design aesthetic and making MacBook Neo essentially the most colourful MacBook but.
Beautiful 13-Inch Liquid Retina Show
A stunning 13-inch Liquid Retina show includes a 2408-by-1506 decision, 500 nits of brightness, and help for 1 billion colours, bringing to life sharp, crystal-clear textual content and vibrant pictures. The show is each brighter and better in decision than most PC laptops on this value vary, placing it in a category of its personal. Lastly, an anti-reflective coating supplies a snug viewing expertise in quite a lot of lighting situations, permitting customers to observe films, edit photographs, or take video calls from anyplace.
Apple Silicon-Powered Efficiency
On the coronary heart of MacBook Neo is A18 Professional, enabling customers to energy by means of issues they do every single day, like shopping the net, creating paperwork, streaming content material, enhancing photographs, and profiting from AI. Customers can seamlessly work between their favourite apps, like Messages, WhatsApp, Canva, Excel, Safari, and extra. MacBook Neo with A18 Professional is as much as 50 % quicker for on a regular basis duties than the bestselling PC with the most recent transport Intel Core Extremely 5.1 And for extra demanding actions, it’s as much as 3x quicker for on-device AI workloads2 and as much as 2x quicker for duties like picture enhancing.4 The built-in 5-core GPU brings graphics to life whereas enjoying action-packed video games or exploring inventive hobbies. And a 16-core Neural Engine helps quick on-device Apple Intelligence options and on a regular basis AI duties like summarizing notes in Bear or utilizing the Clear Up software within the Images app, whereas guaranteeing person knowledge stays non-public and safe. MacBook Neo can be fanless, so it runs utterly silent.
All-Day Battery Life
Because of the unimaginable energy effectivity of Apple silicon, MacBook Neo delivers as much as 16 hours of battery life on a single cost.3 This makes it an ideal on-the-go companion for work or play, from the classroom to the espresso store, and all over the place in between.
Magic Keyboard and New Multi-Contact Trackpad
MacBook Neo options Apple’s much-loved Magic Keyboard, which supplies a snug, exact typing expertise, whereas a big Multi-Contact trackpad lets customers click on, scroll, swipe, and pinch anyplace on its floor. The MacBook Neo mannequin with Contact ID permits simple, fast, and safe login authentication, and the power to conveniently authorize purchases utilizing Apple Pay.
1080p Digital camera; Twin Audio system and Mics
The 1080p FaceTime HD digital camera on MacBook Neo has optimized picture processing to ship vibrant video calls. Twin mics with directional beamforming are designed to cut back background noise and isolate a person’s voice, permitting it to come back throughout loud and clear for a superb video conferencing expertise. And twin side-firing audio system with help for Spatial Audio and Dolby Atmos produce immersive sound for watching a film, listening to music, or utilizing apps like GarageBand.
Important Connectivity
MacBook Neo options two USB-C ports for connecting equipment or an exterior show.5 Each ports can be utilized for charging. MacBook Neo additionally features a headphone jack for wired audio. Wi-Fi 6E supplies quick wi-fi connectivity, and Bluetooth 6 ensures dependable wi-fi connections for peripherals and equipment.
Highly effective Productiveness with macOS
macOS is Apple’s highly effective and intuitive working system for Mac.6 With unimaginable options and built-in apps like Safari, Images, Messages, and FaceTime, macOS permits customers to get began proper out of the field. Apple Intelligence options like Writing Instruments, Stay Translation, and extra are deeply built-in throughout macOS, elevating the person expertise by bringing intelligence to the apps customers depend on every single day.7 Superior privateness and safety additionally come normal, that includes business‑main encryption, strong virus protections, and computerized free safety updates to assist maintain customers protected.
Seamless Integration with iPhone
iPhone customers can faucet in to Continuity options in-built to macOS to make working throughout iPhone and Mac a breeze. Handoff lets customers begin a process on MacBook Neo and proceed it on iPhone, whereas Common Clipboard permits customers to repeat and paste content material between gadgets. With iPhone Mirroring, customers can view and work together with their iPhone straight on MacBook Neo, and customers switching to Mac for the primary time can use iPhone to conveniently and securely switch settings, information, photographs, passwords, and extra.
Constructed with the Atmosphere in Thoughts
MacBook Neo was constructed from the bottom as much as be Apple’s lowest-carbon MacBook, and brings the corporate even nearer to reaching its bold plan to be carbon impartial throughout its whole footprint by 2030. It options 60 % recycled content material — the best share of any Apple product.8 This consists of 90 % recycled aluminum total and one hundred pc recycled cobalt within the battery. The enclosure is manufactured with a material-efficient forming course of that makes use of 50 % much less aluminum in comparison with conventional machining strategies. MacBook Neo is manufactured with 45 % renewable electrical energy, like wind and photo voltaic, throughout the availability chain. It additionally meets Apple’s excessive requirements for power effectivity and protected chemistry. Moreover, the paper packaging is one hundred pc fiber-based and might be simply recycled.9
Pricing and Availability
- Prospects can pre-order the brand new MacBook Neo beginning right this moment at apple.com/retailer and within the Apple Retailer app in 30 nations and areas, together with the U.S. It can start arriving to prospects, and shall be in Apple Retailer areas and Apple Licensed Resellers, beginning Wednesday, March 11.
- MacBook Neo begins at $599 (U.S.) and $499 (U.S.) for schooling. It’s accessible in 4 colours — blush, indigo, silver, and citrus. Extra technical specs, configure-to-order choices, and equipment can be found at apple.com/mac.
- With Apple Commerce In, prospects can commerce of their present laptop and get credit score towards a brand new Mac. Prospects can go to apple.com/store/trade-in to see what their machine is value.
- AppleCare delivers distinctive service and help, with versatile choices for Apple customers. Prospects can select AppleCare+ to cowl their new Mac, or within the U.S., AppleCare One to guard a number of merchandise in a single easy plan. Each plans embody protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery substitute service, and 24/7 help from Apple Specialists. For extra info, go to apple.com/applecare.
- Each buyer who buys straight from Apple Retail will get entry to Private Setup. In these guided on-line classes, a Specialist can stroll them by means of setup, or deal with options that assist them profit from their new machine. Prospects also can be taught extra about getting began and going additional with their new machine with a As we speak at Apple session at their nearest Apple Retailer.
- Prospects within the U.S. who store at Apple utilizing Apple Card pays month-to-month at 0 % APR after they select to take a look at with Apple Card Month-to-month Installments, and so they’ll get 3 % Each day Money again — all up entrance. Extra info — together with particulars on eligibility, exclusions, and Apple Card phrases — is out there at apple.com/apple-card/monthly-installments.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- Testing was carried out by Apple in January and February 2026 utilizing preproduction MacBook Neo programs with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD, in addition to manufacturing Intel Core Extremely 5-based PC programs with Intel Graphics, 8GB of RAM, 256GB SSD, and the most recent model of Home windows 11 House accessible on the time of testing. Bestselling PC laptop computer with the most recent transport Intel Core Extremely 5 processor is predicated on publicly accessible gross sales knowledge over the prior six months. Speedometer 3.1 efficiency benchmark examined with pre-release Safari 26.3 on macOS Tahoe, and each Chrome 144.0.7559.110 and Edge 144.0.3719.104 on Home windows 11 House. Efficiency assessments are carried out utilizing particular laptop programs and mirror the approximate efficiency of MacBook Neo.
- Testing was carried out by Apple in January and February 2026 utilizing preproduction MacBook Neo programs with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD, in addition to manufacturing Intel Core Extremely 5-based PC programs with Intel Graphics, 8GB of RAM, 256GB SSD, and the most recent model of Home windows 11 House accessible on the time of testing. Bestselling PC laptop computer with the most recent transport Intel Core Extremely 5 processor is predicated on publicly accessible gross sales knowledge over the prior six months. Adobe Photoshop 2026 27.3.0 examined utilizing the next filters and features: tremendous zoom, depth blur, JPEG artifact elimination, model switch, picture restoration, and panorama mixer. Efficiency assessments are carried out utilizing particular laptop programs and mirror the approximate efficiency of MacBook Neo.
- Testing was carried out by Apple in January 2026 utilizing preproduction MacBook Neo programs with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD. Wi-fi internet battery life examined by shopping 25 common web sites whereas linked to Wi-Fi. Video streaming battery life examined with 1080p content material in Safari whereas linked to Wi-Fi. All programs examined with show brightness set to eight clicks from backside. Battery life varies by use and configuration. See apple.com/batteries for extra info.
- Testing was carried out by Apple in January and February 2026 utilizing preproduction MacBook Neo programs with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD, in addition to manufacturing Intel Core Extremely 5-based PC programs with Intel Graphics, 8GB of RAM, 256GB SSD, and the most recent model of Home windows 11 House accessible on the time of testing. Bestselling PC laptop computer with the most recent transport Intel Core Extremely 5 processor is predicated on publicly accessible gross sales knowledge over the prior six months. Examined with Affinity v3.0.3.4027 utilizing the built-in benchmark 30000. Efficiency assessments are carried out utilizing particular laptop programs and mirror the approximate efficiency of MacBook Neo.
- MacBook Neo options two USB-C ports — USB 3 (left) and USB 2 (proper). Exterior show connectivity supported on left USB 3 port solely.
- macOS Tahoe is out there as a free software program replace. Some options will not be accessible in all areas or in all languages. See necessities at apple.com/os/macos.
- Apple Intelligence is out there in beta with help for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese language (simplified), Chinese language (conventional), Japanese, and Korean. Some options will not be accessible in all areas or languages. For characteristic and language availability and system necessities, see help.apple.com/en-us/121115.
- Product recycled or renewable content material is the mass of licensed recycled materials relative to the general mass of the machine, not together with packaging or in-box equipment. Comparability excludes equipment.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations.
Press Contacts
Starlayne Meza
Apple
Apple Media Helpline