Indie online game market Itch.io introduced this week that it has “deindexed” grownup and not-safe-for-work video games, eradicating them from its browse and search pages.
The transfer, the corporate stated, was in response to a marketing campaign by Collective Shout (an advocacy group that has beforehand criticized video video games, rap music, and lingerie commercials) focusing on each Itch.io and Steam for promoting “No Mercy,” a recreation that depicts rape and incest.
In an open letter addressed to executives at PayPal, Mastercard, Visa, and different fee processors, Collective Shout stated that video games “endorsing males’s sexualised abuse and torture of ladies and ladies fly within the face of efforts to deal with violence towards ladies.”
“We don’t see how facilitating fee transactions and deriving monetary profit from these violent and unethical video games, is constant along with your company values and mission statements,” the group added.
The marketing campaign seems to have labored, with Steam saying earlier this month that it might ban video games that “might violate the foundations and requirements set forth by Steam’s fee processors and associated card networks and banks, or web community suppliers.”
Equally, itch.io stated, “To make sure that we will proceed to function and supply a market for all builders, we should prioritize our relationship with our fee companions and take instant steps in the direction of compliance.”
It additionally stated that “No Mercy” had been “quickly obtainable on itch.io earlier than being banned again in April,” and that “the state of affairs developed quickly,” forcing the corporate to “act urgently to guard the platform’s core fee infrastructure,” with out offering superior discover to creators.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
The corporate stated it’s now conducting a “complete audit” to make sure that video games obtainable on {the marketplace} meet “the necessities of our fee processors,” with grownup content material remaining deindexed till the audit is full. After the audit, itch.io stated NSFW recreation creators can be required to substantiate that their content material is allowed underneath the insurance policies of their fee processors linked to their account.
On social media, customers criticizing itch.io’s determination famous that its present phrases declare that grownup content material violations are “everlasting with no likelihood of enchantment” and that any funds in an offending account “is not going to be eligible for payout” — or as one developer put it, “Should you violate the foundations, we take all of your cash. Not simply the cash from that work, ALL your cash from EVERYTHING you’ve ever made.”
That is removed from the primary time that fee corporations seem to have pressured on-line platforms over grownup content material — for instance, final 12 months Gumroad pointed to restrictions from fee processors when it carried out stricter guidelines round NSFW artwork, and OnlyFans additionally blamed “banking companions and fee suppliers” when it banned express content material (a choice that it subsequently reversed).
A Change.org petition with greater than 137,000 verified signatures criticizes Mastercard and Visa for his or her function in some of these choices. Amongst different issues, the petition calls for that the fee corporations “cease censoring authorized fictional content material that complies with the regulation and platform requirements” and “reject affect from activist teams that promote ethical panic or misrepresent fiction as hurt.”