BARCELONA, Spain – January 20, 2026 – iQmetrix, the one world supplier of Interconnected Commerce options for telecom retail, right this moment introduced its return to Cellular World Congress (MWC) Barcelona with the first-ever Telecom Retail Summit.
The unique half-day summit designed to spark an overdue dialog: telecom sells essentially the most superior know-how on earth, but delivers one of many least inspiring retail experiences in fashionable commerce.
Bringing collectively telecom business leaders, futurists, and retail innovators, the Telecom Retail Summit challenges the business to rethink the function of the shop and redefine how buyer expertise, know-how, and operations come collectively within the Retailer of the Future.
From Transactions to Experiences
A real evolution in telecom retail requires greater than new know-how. It requires a shift in mindset.
Because the business enters what MWC has outlined as the “IQ Period,” a new age of intelligence formed by human concepts and smarter connections, buyer expectations are rising throughout each touchpoint. Whereas community and digital channels proceed to speed up, bodily retail stays of telecom’s strongest model moments. The chance now’s to make sure the shop evolves with the identical intent and intelligence because the community behind it.
“The shop is now not simply the place transactions occur. It’s the place the model involves life,” stated Christopher Krywulak, Chief Government Officer at iQmetrix. “Clients count on the identical stage of intelligence and thoughtfulness in-store that they expertise in all places else. We’re bringing the business’s collectively in Barcelona to debate how human concepts, enabled by the proper know-how, can create retail experiences that really transfer the model ahead.”
The Agenda: Fixing the Retail Disconnect
The Telecom Retail Summit strikes past high-level idea into the operational realities of retail transformation. The agenda challenges legacy assumptions with classes together with:
- We Promote the Most Superior Expertise on Earth. So Why Does the Retailer Really feel Caught in 2009? A candid panel digging into why the telco in-store expertise lags behind different sectors. We discover what main retailers get proper and what manufacturers should do to shut the hole in buyer expertise (CX).
- Contained in the Retailer of the Future: Why Apple Will get It and Most of Us Don’t Fashionable retail leaders aren’t asking for extra instruments. They’re asking for higher outcomes. This session examines how agentic AI and clever automation enable shops to adapt in real-time. We break down the ideas prime retail manufacturers apply to create a imaginative and prescient the place know-how helps the expertise quite than dominating it.
- Your Community Is Clever. Your Retailer Is Not. That’s the Drawback. Nice retail experiences don’t occur on prime of damaged techniques. This session exposes the “spaghetti bowl” tech stack holding retailers again and focuses on how making certain operational excellence behind the scenes creates a frictionless expertise on-line, in-store, and the hybrid in between.
Expertise the Retailer of the Future, Dwell
The summit concludes with a transition from imaginative and prescient to actuality. Attendees are invited to a stay Retailer of the Future demonstration. Right here, they may witness how new flows, agentic AI, and smarter experiences come collectively to create a retail area the place clients genuinely wish to be.
Registration and Availability
Registration for the Telecom Retail Summit is by utility solely through the MWC Companion Programmes. We invite business leaders to safe their place or schedule a personal assembly with the iQmetrix government group utilizing the choices beneath.
https://www.mwcbarcelona.com/agenda/classes/6105-the-telecom-retail-summit