A brand new breed of industry-leading firm is taking form — Frontier Companies. These organizations mix human ambition with AI-powered know-how to reshape how innovation is scaled, work is orchestrated and worth is created. They’re accelerating AI transformation to counterpoint worker experiences, reinvent buyer engagement, reshape enterprise processes and unlock creativity and innovation.
To empower prospects in changing into Frontier, we’re excited to announce the launch of the reimagined Microsoft Market, your trusted supply for cloud options, AI apps and brokers. This additional realizes Market as an extension of the Microsoft Cloud, the place we collaborate with our accomplice ecosystem to convey their improvements to our prospects globally. By providing a complete catalog throughout cloud options and industries, Microsoft Market accelerates the trail to changing into a Frontier Agency. With immediately’s announcement, we’re excited to share:
- The brand new Microsoft Market, a single vacation spot to seek out, strive, purchase and deploy cloud options, AI apps and brokers. Azure Market and Microsoft AppSource are actually unified to simplify cloud and AI administration. Obtainable immediately within the US and coming quickly to prospects worldwide.
- Tens of hundreds of cloud and {industry} options within the Market catalog throughout a breadth of classes starting from knowledge and analytics to productiveness and collaboration, along with industry-specific choices.
- Over 3,000 AI apps and brokers are newly accessible immediately on Market and in Microsoft merchandise — from Azure AI Foundry to Microsoft 365 Copilot — with speedy provisioning inside your Microsoft atmosphere via {industry} requirements like Mannequin Context Protocol (MCP).
- Market integrations with Microsoft’s channel ecosystem, empowering you to purchase the place and the way you need — whether or not out of your cloud service supplier (CSP) or counting on a trusted accomplice to acquire cloud and AI options in your behalf.
AI apps and brokers for each use case
Microsoft Market offers you entry to hundreds of AI apps and brokers from our wealthy accomplice ecosystem designed to automate duties, speed up decision-making and unlock worth throughout your small business. With a brand new AI Apps and Brokers class, you possibly can simply and confidently discover AI options that combine along with your group’s present Microsoft merchandise.
“With Microsoft Market, we lowered configuration time of AI apps from almost 20 minutes to simply 1 minute per occasion. That effectivity enhance has translated into elevated productiveness and decrease working prices. Market is a strategic channel for Siemens, the place we’ve seen an 8X enhance in buyer adoption. It’s a strong platform for scaling either side of our enterprise.”
— Jeff Zobrist, VP International Companion Ecosystem and Go To Market |
Siemens Digital Industries Software program
Particular thanks to those companions who’re launching new AI choices in Microsoft Market immediately:
Complete catalog throughout cloud options and industries
Microsoft Market gives options throughout dozens of classes starting from knowledge and analytics to productiveness and collaboration, along with industry-specific choices. Microsoft Market is a seamless extension of the Microsoft Cloud, uniting options built-in with Azure, Microsoft 365, Dynamics 365, Energy Platform, Microsoft Safety and extra.
“The Microsoft Market, specifically, helps us steadiness innovation with confidence by giving us entry to trusted options that combine seamlessly with our Azure atmosphere — finally enabling us to maneuver sooner whereas staying true to our 5 Ideas.”
— Matthew Hillegas, Business Director – Infrastructure & Info Safety |
Mars Inc.
For organizations with a Microsoft Azure Consumption Dedication, 100% of your buy for any of the hundreds of Azure profit eligible options accessible on Market proceed to depend towards your dedication. This helps you spend smarter to maximise your cloud and AI investments.
Built-in expertise from discovery to deployment
Contextually related cloud options, AI apps and brokers constructed by our companions are additionally accessible immediately inside Microsoft merchandise — offering customers, builders and IT practitioners with authorized options within the circulation of labor. For instance, Agent Retailer consists of Copilot brokers inside the Microsoft 365 Copilot expertise. The identical applies for apps in Microsoft Groups, fashions and instruments in Azure AI Foundry and future experiences together with MCP servers.
By integrating choices from Market immediately into the Microsoft Cloud, IT is provided with administration and management instruments that allow each innovation and governance. If you purchase a Copilot agent or an app operating on Azure from Microsoft Market, it’s provisioned and distributed to group members aligned to your safety and governance requirements.
Powering accomplice development
For our companions, Microsoft Market sits on the heart of how we work collectively. We’re repeatedly increasing its capabilities to assist our companions drive development — whether or not meaning scaling via digital gross sales, deepening channel partnerships or touchdown transformative offers.
We’ve invested in multiparty non-public gives, CSP integration and CSP non-public gives to attach software program growth firms and channel companions on Market, creating extra full options to deal with prospects’ wants. Right now, we’re excited to share that valued companions together with Arrow, Crayon, Ingram Micro, Pax8 and TD SYNNEX are integrating Microsoft Market into their marketplaces, additional extending buyer attain.
Moreover, a brand new Market functionality known as resale enabled gives is now in non-public preview. This empowers software program firms to authorize their channel companions to promote on their behalf via non-public gives — unlocking new routes to market.
“We’re extremely excited concerning the path ahead with Microsoft. This integration with the Market catalog is only the start — we see countless potential to co-innovate and assist prospects navigate their AI-first transformation with confidence.”
— Melissa Mulholland, Co-CEO | SoftwareOne and Crayon
Nicole Dezen, Chief Companion Officer and Company Vice President, International Channel Companion Gross sales at Microsoft, shares extra particulars concerning the accomplice alternative with Microsoft Market in her weblog.
Turning into Frontier with Microsoft Market
Whether or not you’re searching for to speed up innovation, empower your groups with AI or unlock new worth via trusted companions, Microsoft Market brings collectively the options, experience and ecosystem to fulfill your small business wants. Discover the brand new Microsoft Market. Hundreds of options. Thousands and thousands of shoppers. One Market.
Alysa Taylor is the Chief Advertising Officer for Business Cloud and AI at Microsoft, main groups that allow digital and AI transformation for organizations of all sizes throughout the globe. She is on the forefront of serving to organizations world wide harness digital and AI innovation to remodel how they function and develop.
NOTE
Supply: Work Pattern Index Annual Report, 2025: The 12 months the Frontier Agency is born, April 23, 2025