November 11, 2025
UPDATE
Introducing iPhone Pocket: a stunning option to put on and carry iPhone
Born out of a collaboration between ISSEY MIYAKE and Apple, iPhone Pocket encompasses a singular 3D-knitted building designed to suit any iPhone
ISSEY MIYAKE and Apple right this moment unveiled iPhone Pocket. Impressed by the idea of “a bit of fabric,” its singular 3D-knitted building is designed to suit any iPhone in addition to all pocketable gadgets. Starting Friday, November 14, it is going to be out there at choose Apple Retailer places and on apple.com in France, Larger China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
iPhone Pocket encompasses a ribbed open construction with the qualities of the unique pleats by ISSEY MIYAKE. Born from the concept of making an extra pocket, its understated design absolutely encloses iPhone, increasing to suit extra of a person’s on a regular basis gadgets. When stretched, the open textile subtly reveals its contents and permits customers to peek at their iPhone show. iPhone Pocket will be worn in a wide range of methods — handheld, tied onto luggage, or worn straight on the physique. That includes a playful coloration palette, the quick strap design is obtainable in eight colours, and the lengthy strap design in three colours.
“The design of iPhone Pocket speaks to the bond between iPhone and its person, whereas holding in thoughts that an Apple product is designed to be common in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the idea of ‘the enjoyment of sporting iPhone in your individual means.’ The simplicity of its design echoes what we apply at ISSEY MIYAKE — the concept of leaving issues much less outlined to permit for prospects and private interpretation.”
“Apple and ISSEY MIYAKE share a design strategy that celebrates craftsmanship, simplicity, and delight,” stated Molly Anderson, Apple’s vice chairman of Industrial Design. “This intelligent further pocket exemplifies these concepts and is a pure accompaniment to our merchandise. The colour palette of iPhone Pocket was deliberately designed to combine and match with all our iPhone fashions and colours — permitting customers to create their very own personalised mixture. Its recognizable silhouette gives a stupendous new option to carry your iPhone, AirPods, and favourite on a regular basis gadgets.”
A Piece of Material
Crafted in Japan, iPhone Pocket encompasses a singular 3D-knitted building that’s the results of analysis and growth carried out at ISSEY MIYAKE. The design drew inspiration from the idea of “a bit of fabric” and reinterpreted the on a regular basis utility of the model’s iconic pleated clothes. The event and design of iPhone Pocket unfolded in shut collaboration with the Apple Design Studio, which offered perception into design and manufacturing all through.
Availability
iPhone Pocket is a limited-edition launch. The quick strap design is obtainable in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the lengthy strap design is obtainable in sapphire, cinnamon, and black. iPhone Pocket within the quick strap design retails at $149.95 (U.S.), and the lengthy strap design at $229.95 (U.S.).
Clients can buy iPhone Pocket starting Friday, November 14, at choose Apple Retailer places and apple.com in France, Larger China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Simply in time for the vacations, Apple Specialists in shops and on-line can assist clients combine and match totally different lengths and colours with their iPhone, fashion iPhone Pocket, and buy their new favourite accent.
- Apple Canton Street, Hong Kong
- Apple Ginza, Tokyo
- Apple Jing’an, Shanghai
- Apple Marché Saint-Germain, Paris
- Apple Myeongdong, Seoul
- Apple Orchard Street, Singapore
- Apple Piazza Liberty, Milan
- Apple Regent Avenue, London
- Apple SoHo, New York Metropolis
- Apple Xinyi A13, Taipei
About ISSEY MIYAKE
ISSEY MIYAKE was based in 1971 by the namesake designer, one 12 months after the institution of MIYAKE DESIGN STUDIO. The corporate operates by way of an built-in course of for clothes and associated gadgets, encompassing artistic conception, growth, manufacturing, and retail operations. Guided by the philosophy of “bringing unprecedented originality for ease in on a regular basis life,” ISSEY MIYAKE practices this dedication by way of merchandise conceived with society and the long run in thoughts, thus making certain a long-lasting tradition of progressive design and making.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 workers are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
Press Contacts
Norman Tan
Apple
Apple Media Helpline