Google DeepMind has collaborated with famend designer Ross Lovegrove and his studio to develop a fine-tuned AI mannequin that may generate designs in Lovegrove’s distinctive type. The partnership additionally concerned Artistic Director Ila Colombo from Lovegrove Studio and design workplace Modem. The undertaking used Gemini and Google DeepMind’s generative picture expertise to create a prototyping software for the inventive course of.
The staff selected to design a chair as their goal undertaking, citing it as a basic design problem that balances fastened operate with evolving kind. To seize Lovegrove’s distinctive aesthetic, researchers fine-tuned their text-to-image mannequin, Imagen, utilizing a curated dataset of the designer’s private sketches. The coaching targeted on incorporating Lovegrove’s signature natural, fluid-like constructions and biomorphic types.
The event course of emphasised collaboration between human designers and AI programs. Lovegrove Studio labored to decode and articulate the designer’s visible vocabulary, creating particular prompts to information the mannequin’s output. The staff intentionally prevented utilizing the phrase “chair” when prompting the AI, as an alternative utilizing inventive synonyms to generate extra numerous design ideas.
The collaborative effort finally produced a chair design that Lovegrove Studio thought-about an genuine extension of their work. The ultimate idea was manufactured as a bodily prototype utilizing metallic 3D printing expertise. “For me, the ultimate consequence transcends the entire debate on design. It reveals us that AI can carry one thing distinctive and extraordinary to the method,” mentioned Ross Lovegrove.
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