Equinix is engaged on certainly one of its first xScale information facilities in america
Trillions of {dollars} are pouring into the info middle market, and the websites can’t be constructed quick sufficient. A gigawatt of capability right here, a gigawatt there. Day-after-day, it looks like the promised scale of recent websites will get greater and larger — in an trade tendency towards what Chip Newcom, senior director of investor relations at Equinix, jokingly calls the “bragawatts.”
Equinix has been within the information middle enterprise for nearly three a long time, and within the hyperscale DC enterprise for almost eight years, targeted on markets overseas with its xScale information middle design. After lining up a three way partnership in late 2024 with $15 billion in funding, the California-based firm is increasing its xScale hyperscale information middle enterprise to the U.S., with a brand new website within the works in Hampton, Georgia, close to Atlanta.
Tiffany Osias is the managing director of Equinix’s xScale enterprise. Talking at this week’s KeyBanc Expertise Management Discussion board, she mentioned the most recent progress on the brand new xScale website and Equinix’s technique in pursuing “generational” belongings amid a aggressive panorama that’s already being in comparison with the dot-com increase (and bust).
The Hampton, GA website of “a number of hundred acres” is at present being leveled so as to prep for building, Osias stated. “We have now bulldozers pushing dust day-after-day and getting it pad- prepared,” she stated, and Equinix is working with an area energy firm on supplying the positioning. The corporate is “actively taking a look at different campuses as properly,” based on Osias.
“The ambition is to have a handful of multi-hundred-megawatt campuses throughout the Americas area,” she added.
Equinix’s xScale versus retail enterprise
Osias was in Equinix’s retail information middle enterprise earlier than taking on the xScale effort. The distinction between Equinix’s retail information middle enterprise and xScale is, because the identify implies, certainly one of scale: The retail enterprise means many extra prospects in a knowledge middle, with smaller particular person footprints. (Equinix has about 10,000 prospects throughout its portfolio.) For xScale websites, there will likely be fewer prospects with bigger footprints: One firm would possibly lease a whole website or campus.
The info facilities constructed by xScale will even be bigger, denser deployments than those that Equinix has constructed prior to now. Osias stated that prospects will likely be shopping for at the least 30 MW of deployment capability, in comparison with prospects in retail who purchase in a lot smaller

increments of as little as 5-15 MW.
In Equinix’s retail enterprise, a single information middle constructing would possibly take a number of years to fill; with xScale, a single buyer would possibly fill a whole constructing or multi-phase campus, which means the corporate might want to extra quickly transfer onto the following growth undertaking to satisfy demand.
And what does that demand appear to be? Newcom stated that all the capability the corporate is constructing out might theoretically be provided to 1 hyperscaler — and never fulfill them for a single yr. “That’s how a lot demand there’s on the market available in the market,” he stated.
Siting, latency and energy
With that context, Osias stated that the corporate is trying on the alternatives obtainable and will likely be “extremely targeted” in the way it pursues them. She additionally made it clear that after almost 30 years in enterprise, Equinix is considering “generational” belongings somewhat than chasing any single development.
“We’re not eager about assembly one development in a second in time, we’re eager about sturdiness and making a platform that may seize a number of traits over time,” Osias stated. Which means information facilities with the flexibleness to have the ability to deal with AI coaching, AI inference, cloud or enterprise workloads — and selecting websites which are shut sufficient to main metro areas to maintain latency affordable, somewhat than pushing far out into geographically distant areas the place land or energy may be extra available.
“In the event you’re going to seize all of these workloads, it is advisable take into consideration latency as properly, so these prime metros are nonetheless vital to us,” she defined. “It doesn’t imply we’ve got to be in downtown Atlanta — such as you’re seeing play out right here with this [Hampton, GA] campus, we’re about 40 miles away. However we’re nonetheless staying very near these metro facilities, as a result of the interconnection again into Equinix can be actually vital for the success of xScale.”
Requested about how the corporate is coping with the facility wants of information facilities, Osias responded: “Energy is actually a problem proper now,” and added that in jurisdictions which have energy availability challenges, Equinix takes “an all-of-the-above type of technique to energy.” She stated that Equinix will take what it will probably from the native grid and also will take a look at on-site technology capabilities and gas cells in some places, to bridge the hole between what’s wanted and what the native grid can present.
Tuning out the ‘braggwatts’
All of that complexity — capital depth, lengthy timelines, extremely variable element provide chains — make the info middle enterprise a troublesome one, that’s now beneath excessive strain from red-hot demand.
“Anybody who has been on this house for awhile is aware of constructing and setting up and working a knowledge middle is difficult enterprise. It’s a very exhausting factor to do,” Osias stated. “And we’ve obtained an extended monitor document of with the ability to do that. Folks may be getting into it for one particular function — we’re within the information middle house for a large number of functions.”
It’s straightforward to speak about constructing gigawatts of information middle capability — these “bragawatts” — and never really easy, or quick, to really do it. Particularly when folks begin operating the numbers and understand how a lot capital will likely be tied up, when it takes about an estimated $10-$12 million to construct out a megawatt of information middle capability.
“There is a component of bragawatts proper now, when it comes to everybody saying, ‘Properly, I’m going to construct a gigawatt, and I’m going to construct 5 gigawatts.’ The easy truth is, is that’s you concentrate on a gigawatt — once more, in the event you’re constructing at $10 million a megawatt — that’s $10 billion of capital that you must put to work,” Newcom stated. “And never solely do you must have plenty of capital to construct information facilities, however you additionally then should have energy, you must have all the mechanical and electrical to do this.”
Some hyperscalers (most just lately, Meta) have already began to unload some information middle tasks within the works or herald different companions for capital, he famous.
Osias stated one other vital facet of Equinix’s monitor document in constructing information facilities is its historical past and dealing relationships with suppliers of servers, cooling and different parts, to assist each inside design flexibility and keep abreast of recent applied sciences and timelines, as information middle deployments get extra dense and power-hungry.
Siting and energy are vital concerns, however parts are one other supply of delays; having a superb sense of timelines, and having a whole lot of thousands and thousands of {dollars} of stock on its books already, means not having to attend for mills or different particular {hardware}, and with the ability to select to deploy at websites throughout its retail or xScale enterprise that may carry essentially the most environment friendly return on capital, Newcom added.
Constructing generational belongings additionally means being keen to attend. Equinix is accustomed to coping with the lengthy timelines that include getting energy to new websites. Osias stated that sometimes at a website, energy isn’t obtainable upfront, and that relying on the time-horizon that Equinix has in thoughts, energy arrival timeline of three, 5 and even eight years out are “completely acceptable” throughout its “huge land financial institution” of owned properties for growth.
Equinix’s transfer to carry its xScale enterprise to the U.S. displays each the surging demand for hyperscale capability and the challenges of delivering it — which the corporate is assured that it will probably deal with by leaning on its expertise, provider relationships and capital assets to navigate a newly crowded aggressive panorama, and tuning out the “bragawatts” in favor of execution.
