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Amazon Prime Day 2025 was the largest Amazon Prime Day purchasing occasion ever, setting data for each gross sales quantity and complete objects offered through the 4-day occasion. Prime members saved billions whereas purchasing Amazon’s hundreds of thousands of offers through the occasion.
This 12 months marked a major transformation within the Prime Day expertise via developments within the generative AI choices from Amazon and AWS. Clients used Alexa+—the Amazon next-generation private assistant now obtainable in early entry to hundreds of thousands of consumers—together with the AI-powered purchasing assistant, Rufus, and AI Buying Guides. These options, constructed on greater than 15 years of cloud innovation and machine studying experience from AWS, mixed with deep retail and client expertise from Amazon, helped clients rapidly uncover offers and get product info, complementing the quick, free supply that Prime members take pleasure in year-round.
As a part of our annual custom to let you know about how AWS powered Prime Day for record-breaking gross sales, I wish to share the companies and chart-topping metrics from AWS that made your superb purchasing expertise potential.
Prime Day 2025 – all of the numbers
In the course of the weeks main as much as large purchasing occasions like Prime Day, Amazon achievement facilities and supply stations work to prepare and guarantee operations run effectively and safely. For instance, the Amazon automated storage and retrieval system (ASRS) operates a worldwide fleet of business cell robots that transfer items round Amazon achievement facilities.
AWS Outposts, a completely managed service that extends the AWS expertise on-premises, powers software program functions that handle the command-and-control of Amazon ASRS and helps same-day and next-day deliveries via low-latency processing of crucial robotic instructions.
Throughout Prime Day 2025, AWS Outposts at one of many largest Amazon achievement facilities despatched greater than 524 million instructions to over 7,000 robots, reaching peak volumes of 8 million instructions per hour—a 160 p.c improve in comparison with Prime Day 2024.
Listed here are some extra attention-grabbing, mind-blowing metrics:
- Amazon Elastic Compute Cloud (Amazon EC2) – Throughout Prime Day 2025, AWS Graviton, a household of processors designed to ship the very best worth efficiency for cloud workloads working in Amazon EC2, powered greater than 40 p.c of the Amazon EC2 compute utilized by Amazon.com. Amazon additionally deployed over 87,000 AWS Inferentia and AWS Trainium chips – customized silicon chips for deep studying and generative AI coaching and inference – to energy Amazon Rufus for Prime Day.
- Amazon SageMaker AI — Amazon SageMaker AI, a completely managed service that brings collectively a broad set of instruments to allow high-performance, low-cost machine studying (ML), processed greater than 626 billion inference requests throughout Prime Day 2025.
- Amazon Elastic Container Service (Amazon ECS) and AWS Fargate– Amazon Elastic Container Service (Amazon ECS) is a completely managed container orchestration service that works seamlessly with AWS Fargate, a serverless compute engine for containers. Throughout Prime Day 2025, Amazon ECS launched a mean of 18.4 million duties per day on AWS Fargate, representing a 77 p.c improve from the earlier 12 months’s Prime Day common.
- AWS Fault Injection Service (AWS FIS) – We ran over 6,800 AWS FIS experiments—over eight occasions greater than we carried out in 2024—to check resilience and guarantee Amazon.com stays extremely obtainable on Prime Day. This important improve was made potential by two enhancements: new Amazon ECS assist for community fault injection experiments on AWS Fargate, and the mixing of FIS testing in steady integration and steady supply (CI/CD) pipelines.
- AWS Lambda – AWS Lambda, a serverless compute service that allows you to run code with out managing infrastructure, dealt with over 1.7 trillion invocations per day throughout Prime Day 2025.
- Amazon API Gateway – Throughout Prime Day 2025, Amazon API Gateway, a completely managed service that makes it simple to create, keep, and safe APIs at any scale, processed over 1 trillion inner service requests—a 30 p.c improve in requests on common per day in comparison with Prime Day 2024.
- Amazon CloudFront – Amazon CloudFront, a content material supply community (CDN) service that securely delivers content material with low latency and excessive switch speeds, delivered over 3 trillion HTTP requests through the world week of Prime Day 2025, a 43 p.c improve in requests in comparison with Prime Day 2024.
- Amazon Elastic Block Retailer (Amazon EBS) – Throughout Prime Day 2025, Amazon EBS, our high-performance block storage service, peaked at 20.3 trillion I/O operations, transferring as much as an exabyte of knowledge every day.
- Amazon Aurora – On Prime Day, Amazon Aurora, a relational database administration system (RDBMS) constructed for prime efficiency and availability at world scale for PostgreSQL, MySQL, and DSQL, processed 500 billion transactions, saved 4,071 terabytes of knowledge, and transferred 999 terabytes of knowledge.
- Amazon DynamoDB – Amazon DynamoDB, a serverless, totally managed, distributed NoSQL database, powers a number of high-traffic Amazon properties and techniques together with Alexa, the Amazon.com websites, and all Amazon achievement facilities. Over the course of Prime Day, these sources made tens of trillions of calls to the DynamoDB API. DynamoDB maintained excessive availability whereas delivering single-digit millisecond responses and peaking at 151 million requests per second.
- Amazon ElastiCache – Throughout Prime Day, Amazon ElastiCache, a completely managed caching service delivering microsecond latency, peaked at serving over 1.5 quadrillion every day requests and over 1.4 trillion requests in a minute.
- Amazon Kinesis Knowledge Streams – Amazon Kinesis Knowledge Streams, a completely managed serverless knowledge streaming service, processed a peak of 807 million data per second throughout Prime Day 2025.
- Amazon Easy Queue Service (Amazon SQS) – Throughout Prime Day 2025, Amazon SQS – a completely managed message queuing service for microservices, distributed techniques, and serverless functions – set a brand new peak visitors file of 166 million messages per second.
- Amazon GuardDuty – Throughout Prime Day 2025, Amazon GuardDuty, an clever menace detection service, monitored a mean of 8.9 trillion log occasions per hour, a 48.9 p.c improve from final 12 months’s Prime Day.
- AWS CloudTrail – AWS CloudTrail, which tracks person exercise and API utilization on AWS, in addition to in hybrid and multicloud environments, processed over 2.5 trillion occasions throughout Prime Day 2025, in comparison with 976 billion occasions in 2024.
Put together to scale
Should you’re getting ready for comparable business-critical occasions, product launches, and migrations, I like to recommend that you just reap the benefits of our newly branded AWS Countdown (previously often known as AWS Infrastructure Occasion Administration, or IEM). This complete assist program helps assess operational readiness, determine and mitigate dangers, and plan capability, utilizing confirmed playbooks developed by AWS specialists. We’ve expanded to incorporate: generative AI implementation assist that can assist you confidently launch and scale AI initiatives; migration and modernization assist, together with mainframe modernization; and infrastructure optimization for specialised sectors together with election techniques, retail operations, healthcare companies, and sports activities and gaming occasions.
I look ahead to seeing what different data will likely be damaged subsequent 12 months!
— Channy