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Thursday, February 5, 2026

The Trillion Greenback Drawback – O’Reilly



Image this: You’re a knowledge analyst on day one at a midsize SaaS firm. You’ve obtained the beginnings of a knowledge warehouse—some structured, usable information and loads of uncooked information you’re not fairly certain what to do with but. However that’s not the actual drawback. The true drawback is that completely different groups are doing their very own factor: Finance has Energy BI fashions loaded with customized DAX and Excel connections. Gross sales is utilizing Tableau linked to the central information lake. Advertising has some bespoke answer you haven’t found out but. In the event you’ve labored in information for any variety of years, this scene most likely feels acquainted.

Then a finance director emails: Why does ARR present as $250M in my dashboard when Gross sales simply reported $275M of their name?

No drawback, you assume. You’re a knowledge analyst; that is what you do. You begin digging. What you discover isn’t a easy calculation error. Finance and gross sales are utilizing completely different date dimensions, so that they’re measuring completely different time intervals. Their definitions of what counts as “income” don’t match. Their enterprise unit hierarchies are constructed on utterly completely different logic: one buried in a Energy BI mannequin, the opposite hardcoded in a Tableau calculation. You hint the issue via layers of customized notebooks, dashboard formulation, and Excel workbooks and notice that making a single model of the reality that’s governable, steady, and maintainable isn’t going to be simple. It won’t even be attainable with out rebuilding half the corporate’s information infrastructure and attaining a degree of compliance from different information customers that might be a full-time job in itself.

That is the place the semantic layer is available in—what VentureBeat has referred to as the “$1 trillion AI drawback.” Consider it as a common translator to your information: It’s a single place the place you outline what your metrics imply, how they’re calculated, and who can entry them. The semantic layer is software program that sits between your information sources and your analytics instruments, pulling in information from wherever it lives, including essential enterprise context (relationships, calculations, descriptions), and serving it to any downstream device in a constant format. The end result? Safe, performant entry that allows genuinely sensible self-service analytics.

Why does this matter now? As we’ll see after we return to the ARR drawback, one pressure is driving the urgency: AI.

Legacy BI instruments have been by no means constructed with AI in thoughts, creating two essential gaps. First, all of the logic and calculations scattered throughout your Energy BI fashions, Tableau workbooks, and Excel spreadsheets aren’t accessible to AI instruments in any significant method. Second, the info itself lacks the enterprise context AI wants to make use of it precisely. An LLM taking a look at uncooked database tables doesn’t know that “income” means various things to finance and gross sales, or why sure information must be excluded from ARR calculations.

The semantic layer solves each issues. It makes information extra reliable throughout conventional BI instruments like Tableau, Energy BI, and Excel whereas additionally giving AI instruments the context they should work precisely. Preliminary analysis reveals close to 100% accuracy throughout a variety of queries when pairing a semantic layer with an LLM, in comparison with a lot decrease efficiency when connecting AI instantly to an information warehouse.

So how does this really work? Let’s return to the ARR dilemma.

The core drawback: a number of variations of the reality. Gross sales has one definition of ARR; finance has one other. Analysts caught within the center spend days investigating, solely to finish up with “it relies upon” as their reply. Determination making grinds to a halt as a result of nobody is aware of which quantity to belief.

That is the place the semantic layer delivers its greatest worth: a single supply for outlining and storing metrics. Consider it because the authoritative dictionary to your firm’s information. ARR will get one definition, one calculation, one supply of fact all saved within the semantic layer and accessible to everybody who wants it.

You could be pondering, “Can’t I do that in my information warehouse or BI device?” Technically, sure. However right here’s what makes semantic layers completely different: modularity and context.

When you outline ARR within the semantic layer it turns into a modular, reusable object—any device that connects to it may use that metric: Tableau, Energy BI, Excel, your new AI chatbot, no matter. The metric carries its enterprise context with it: what it means, the way it’s calculated, who can entry it, and why sure information are included or excluded. You’re not rebuilding the logic in every device; you’re referencing a single, ruled definition.

This creates three speedy wins:

  • Single model of fact: Everybody makes use of the identical ARR calculation, whether or not they’re in finance or gross sales or they’re pulling it right into a machine studying mannequin.
  • Easy lineage: You may hint precisely the place ARR is used throughout your group and see its full calculation path.
  • Change administration that truly works: When your CFO decides subsequent quarter that ARR ought to exclude trial clients, you replace the definition as soon as within the semantic layer. Each dashboard, report, and AI device that makes use of ARR will get the replace robotically. No looking via dozens of Tableau workbooks, Energy BI fashions, and Python notebooks to seek out each hardcoded calculation.

Which brings us to the second key operate of a semantic layer: interoperability.

Again to our finance director and that ARR query. With a semantic layer in place, right here’s what modifications. She opens Excel and pulls ARR instantly from the semantic layer: $265M. The gross sales VP opens his Tableau dashboard, connects to the identical semantic layer, and sees $265M. Your organization’s new AI chatbot? Somebody asks, “What’s our Q3 ARR?” and it queries the semantic layer: $265M. Similar metric, similar calculation, similar reply, whatever the device.

That is what makes semantic layers transformative. They sit between your information sources and each device that should devour that information. Energy BI, Tableau, Excel, Python notebooks, LLMs, the semantic layer doesn’t care. You outline the metric as soon as, and each device can entry it via commonplace APIs or protocols. No rebuilding the logic in DAX for Energy BI, then once more in Tableau’s calculation language, then once more in Excel formulation, then once more to your AI chatbot.

Earlier than semantic layers, interoperability meant compromise. You’d choose one device because the “supply of fact” and pressure everybody to make use of it, otherwise you’d settle for that completely different groups would have barely completely different numbers. Neither possibility scales. With a semantic layer, your finance crew retains Excel, your gross sales crew retains Tableau, your information scientists maintain Python, and your executives can ask questions in plain English to an AI assistant. All of them get the identical reply as a result of they’re all pulling from the identical ruled definition.

Again to day one. You’re nonetheless a knowledge analyst at that SaaS firm, however this time there’s a semantic layer in place.

The finance director emails, however the query is completely different: “Can we replace ARR to incorporate our new enterprise unit?”

With no semantic layer, this request means days of labor: updating Energy BI fashions, Tableau dashboards, Excel experiences, and AI integrations one after the other. Coordinating with different analysts to grasp their implementations. Testing all the pieces. Hoping nothing breaks.

With a semantic layer? You log in to your semantic layer software program and see the ARR definition: the calculation, the supply tables, each device utilizing it. You replace the logic as soon as to incorporate the brand new enterprise unit. Check it. Deploy it. Each downstream device—Energy BI, Tableau, Excel, the AI chatbot—immediately displays the change.

What used to take days now takes hours. What used to require cautious coordination throughout groups now occurs in a single place. The finance director will get her reply, Gross sales sees the identical quantity, and no one’s reconciling spreadsheets at 5PM on Friday.

That is what analytics may be: constant, versatile, and truly self-service. The semantic layer doesn’t simply resolve the ARR drawback—it solves the basic problem of turning information into trusted insights. One definition, any device, each time.

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