Bharti Airtel, the second-largest telecom operator within the nation, is the one non-public telco to achieve market share within the final yr since tariff hikes. Neither Jio nor Vodafone Concept (Vi) can say this. The information we’ve got taken comes from TRAI (Telecom Regulatory Authority of India). Notice that right here, we’re speaking about solely both wi-fi or wireline, however each. So we’re speaking in regards to the mixed broadband (wi-fi and wireline) market share efficiency within the final one yr.
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After tariff hikes, the customers often swap their operators in anger, or additionally shut down their previous SIMs. This results in the next churn for the telcos and likewise there’s SIM consolidation within the business. The true results of tariff hikes on the enterprise can solely be seen within the medium to long run. Whereas all of the operators noticed a rise common income per person (ARPU) determine, which is sweet, solely Airtel gained within the broadband market share phase.
Airtel Did One thing Jio, Vi Could not
Airtel’s market share of broadband providers on the finish of August 2024, the subsequent month after tariff hike was 29.98%. Only a yr later, that determine now stands at 31.25%. This implies a market share acquire of 1.27%. Reliance Jio’s market share declined from 51.13% to 50.66% on this timeframe, indicating a decline of 0.47%. This isn’t a significant decline, but it surely nonetheless signifies an issue for Jio. Regardless, Jio has been rising its buyer base quick and properly, nonetheless has 50% of the broadband market in India.
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Jio would not take this as an enormous downside within the short-term. The telco’s goal can be to maximise earnings by rising margins. It is because Jio is seeking to go for a public itemizing within the markets within the first half of 2026. Vodafone Concept’s broadband market share in the identical time-frame got here down from 13.27% to 12.88%.
