The world of search engine optimization continues to maneuver quick, and September has been no exception. From Google’s ongoing AI push to essential shifts in rank monitoring, opinions, and branding, there’s a lot to be aware of this month.
At Artemis, we’re holding shut tabs on these modifications and working our personal exams to make sure our purchasers keep forward. Right here’s what’s occurring — and what it means for your online business.
1. Google AI Overviews – Branding is Extra Vital Than Ever
Current analysis exhibits that Google’s AI Overviews talked about a median of 6.02 manufacturers per question, in comparison with ChatGPT’s 2.37. Searches with industrial intent — containing phrases like “purchase,” “the place,” or “offers” — triggered model mentions 65% of the time.
What this implies for SMEs:
Google continues to be the platform the place manufacturers can get visibility in AI-driven search outcomes.
Excessive-intent key phrases stay extremely beneficial for ecommerce.
Constructing a robust model presence is essential, as AI outcomes more and more reference identified names.
At Artemis, we’re actively testing and optimising for Google AI Overviews, making certain our purchasers are seen in these new search experiences.
2. Opinions Stay a Core Rating Sign
A recent examine confirmed what we’ve been saying for years: overview depend and key phrases in opinions are main components in securing high spots in native rankings. In in the present day’s AI-driven world, opinions throughout a number of platforms carry much more weight.
For those who haven’t requested pleased prospects to depart opinions just lately, now could be the proper time to ascertain a constant overview request schedule. Recurrently asking for suggestions helps construct a robust and various on-line fame.
Unsure which platforms are most helpful for your online business? Get in contact with us, we are able to information you in selecting the most effective overview sources to spice up your native and AI-powered visibility.
3. August Spam Replace
From 26 August to 22 September, Google rolled out a world spam replace aimed toward bettering the power of its automated programs to detect and cut back spam in search outcomes. This launch targeted on enhancing Google’s current programs to higher establish and penalise websites utilizing manipulative practices like hyperlink spam, misleading content material, and different ways that violate Google’s pointers.
Whereas this sparked a number of conversations within the search engine optimization neighborhood, Artemis purchasers skilled no such disruptions. This consequence displays our dedication to sustainable search engine optimization practices and long-term worth. By adhering to Google’s high quality pointers and specializing in creating high-quality, user-first content material, Artemis ensures that purchasers stay resilient to algorithmic modifications and spam updates.
4. Rank Monitoring Enters a New Period
This month, Google launched a major change by eradicating the num=100 search parameter, which beforehand allowed rank monitoring instruments to show as much as 100 search outcomes per question. This replace is a part of ongoing efforts to scale back knowledge scraping and enhance the accuracy of Search Console knowledge. Consequently, many rank monitoring instruments have reported a major drop in impression counts.
What’s the Affect:
Google Search Console Knowledge: The replace has led to diminished impressions and elevated common impressions, because of a discount in net crawlers scraping knowledge.
Monitoring Changes: We’ve labored carefully with our rank monitoring companions to make sure we proceed to watch rankings precisely. We’ve moved from day by day to weekly updates, permitting us to trace as much as 100 search outcomes. It is a short-term measure, as we proceed to refine our method and adapt to the brand new system.
Does it Matter:
Extra Correct Knowledge: Though evaluating knowledge from earlier than and after this transformation could current some challenges, Google Search Console now displays a extra correct view of actuality, which can enhance our long-term evaluation.
A Shift In direction of Conversions: With AI platforms more and more lowering searches on conventional serps, the main target is shifting from rankings to conversions — and rightly so. At Artemis, we’ve at all times prioritised conversion-driven search engine optimization, and this replace reinforces why that method is the precise one.
5. Google’s Ongoing AI Push
A number of updates this month reinforce Google’s course of journey:
AI Mode in Chrome: Google is bringing AI straight into the tackle bar, exhibiting how deeply built-in AI can be in on a regular basis searching.
Google Uncover & Social Media: Social posts and “observe” buttons are being surfaced straight in Google Uncover, underlining how social presence is changing into a search rating issue.
Gemini’s Audio Uploads: Google Gemini now permits audio uploads, a high consumer request. This highlights how search is diversifying past textual content, with customers anticipating extra pure, multi-format methods to work together.
Our Focus? Constructing Authority, Model, and Belief
September’s updates verify what we’ve been advising purchasers for a while: search engine optimization isn’t about chasing positions anymore. It’s about constructing authority, model, and belief — and making certain your digital exercise turns into real-world enterprise.
At Artemis, we’re repeatedly testing, studying, and refining methods to maintain our purchasers forward of those modifications. For those who’re trying to study extra about how these modifications are impacting your search engine optimization technique, or when you’d prefer to discover how we’re already adapting your method to remain forward, be happy to succeed in out. We’re repeatedly refining your technique to make sure your model thrives on this evolving panorama.