September 11, 2025
UPDATE
Prepare to find and store the following technology of iPhone, Apple Watch, and AirPods
Clients can pre-order the newest iPhone fashions and all-new equipment starting Friday, and save as much as $1,100 with service affords
This week, the wait is over. Apple followers can pre-order and improve to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Professional, and iPhone 17 Professional Max beginning Friday, September 12, at 5 a.m. PDT on apple.com and within the Apple Retailer app.
All 4 fashions characteristic the Middle Stage entrance digital camera for next-level selfies, 48MP Fusion digital camera techniques, the latest-generation chips for unimaginable efficiency, and incredible all-day battery life. The gorgeous new designs are much more sturdy and supply 3x higher scratch resistance because of the Ceramic Protect 2 entrance cowl. Powered by iOS 26 — Apple’s newest software program launch that includes a gorgeous new design with Liquid Glass and enhanced Apple Intelligence options — the newest iPhone fashions supply a extra customized, highly effective, and clever expertise.
On-line and at Apple Retailer places, Apple Specialists will help prospects uncover and store the proper iPhone mannequin, and get assist selecting from a wide range of financing choices and service offers for a seamless improve expertise. Apple additionally affords prospects handy house supply choices or pickup at their native Apple Retailer.
Apple Watch Collection 11, Apple Watch Extremely 3, Apple Watch SE 3, and AirPods Professional 3 can be found to pre-order immediately on apple.com and within the Apple Retailer app. Together with the newest iPhone fashions, these new merchandise can be stocked in shops worldwide starting Friday, September 19.
Methods to Save at Apple
Upgrading to a brand new iPhone has by no means been simpler or smarter. Clients can get extra out of their buy after they benefit from the Apple Commerce In program, financing choices, and unimaginable service offers. Plus, iPhone holds its worth higher than some other smartphone, making it much more invaluable when prospects commerce of their present or previous machine.
- Apple Commerce In: Apple affords nice methods to save lots of and improve to the newest iPhone fashions. With Apple Commerce In, prospects can get $200 to $700 in credit after they commerce in iPhone 13 or newer.
- Service offers immediately with Apple: Apple companions with the entire main carriers to supply unimaginable offers. This fall, prospects can rise up to $1,100 in credit score with choose carriers after they commerce in an iPhone 13 or newer in any situation to place towards the newest technology of iPhone, or as much as $830 in credit score with no trade-in required. Clients can discover all service affords and activate their new telephone with AT&T, Enhance Cell, T-Cell, and Verizon — all immediately at Apple.
- Perks of Apple Card: When prospects pay with Apple Card, they’ll get 3 p.c Every day Money again on their buy, all up entrance. And after they select Apple Card Month-to-month Installments at checkout, they’ll pay month-to-month with 0 p.c APR.1
Meet the All-New Lineups
iPhone 17 is full of options customers will take pleasure in daily, together with an even bigger and brighter show with ProMotion as much as 120Hz, all-day battery life with sooner charging, a incredible 48MP Twin Fusion digital camera system, and the Middle Stage entrance digital camera. The all-new iPhone Air options an extremely skinny and lightweight design that’s extra sturdy than any earlier mannequin, with professional efficiency, superior digital camera techniques on the back and front, and incredible all-day battery life. With an all-new unibody design optimized for efficiency and powered by A19 Professional, iPhone 17 Professional and iPhone 17 Professional Max are probably the most highly effective Professional fashions ever made, delivering the all-time efficiency, digital camera techniques, and battery life in an iPhone.
Apple Watch options an all-new lineup, bringing highly effective new options to the world’s hottest watch. Apple Watch Collection 11 is the final word well being and health companion, that includes new insights together with hypertension notifications and sleep rating, plus as much as 24 hours of battery life to final all through the day and night time.2 Apple Watch SE 3 brings an enormous replace in efficiency and options — resembling wrist temperature sensing, an At all times-On show, and extra — at an unimaginable worth. Apple Watch Extremely 3 brings satellite tv for pc communications like built-in Emergency SOS by way of satellite tv for pc, Messages by way of satellite tv for pc, and placement sharing by way of satellite tv for pc. The last word sports activities and journey watch, Apple Watch Extremely 3 affords as much as 42 hours of battery life and the biggest show ever in an Apple Watch.
AirPods Professional 3 ship unbelievable sound high quality and the world’s finest in-ear Lively Noise Cancellation (ANC) — eradicating as much as 4x extra noise than the unique AirPods Professional. Dwell Translation additionally involves AirPods, making face-to-face conversations simpler by serving to customers join even when they don’t converse the identical language. The up to date design helps AirPods Professional 3 match even higher and supplies higher in-ear stability throughout actions like operating, HIIT, yoga, and extra. For the primary time, customers can make the most of AirPods Professional 3 to measure coronary heart price throughout exercises and observe over 50 exercise varieties with the brand new expertise within the Health app on iPhone.
Get Able to Improve with Apple
From now till 9 p.m. PDT this night, prospects can get a leap on pre-ordering the latest-generation iPhone by selecting their desired mannequin, equipment, service, fee technique — which incorporates pre-approval for financing — and trade-in choice if eligible. As soon as their buying bag is saved, prospects will solely be one click on away when pre-order opens tomorrow morning.
By buying immediately with Apple, prospects can take pleasure in customized help from Apple Specialists, uncover new trade-in affords and service offers, and be taught all of the methods to get extra out of their units with free At this time at Apple periods. Apple is providing a brand new and up to date vary of periods, together with “Ideas: What’s New on iOS 26” and “Say Hey to iPhone 17,” providing extra methods to be taught and get probably the most out of the newest Apple merchandise.
Stunning New Equipment
Apple is introducing stunning new equipment to enrich every new iPhone mannequin. The slim and light-weight iPhone Air Bumper completely frames iPhone Air for added edge safety, the iPhone Air Case with MagSafe has an ultra-thin translucent design, and an all-new iPhone Air MagSafe Battery seamlessly attaches to the again of the machine, rapidly charging iPhone Air when the battery is low, or maximizing battery life when linked all through the day. Along with the Clear Case with MagSafe, a Silicone Case with MagSafe can be out there for iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max in attractive new colours. A brand new TechWoven Case is ideal for purchasers purchasing for iPhone 17 Professional and iPhone 17 Professional Max, that includes a brand new technical-woven cloth with a protecting coating that gives resistance to scratches and stains. When paired with choose Apple circumstances, customers can put on the newest iPhone fashions arms free with an all-new Crossbody Strap.3
This fall, the Apple Watch band lineup incorporates a new palette of colours, and a brand new assortment of bands for Apple Watch Extremely 3 features a Path Loop design with reflective yarn alongside the sides. As well as, the Nike Sport Band and Nike Sport Loop characteristic a brand new set of colours.
The Apple Watch Hermès assortment contains the brand new Faubourg Occasion knit band, a brand new elegant slender Grand H metallic hyperlink band, two new colours for the En Mer band, and a brand new Scub’H Diving band.
- Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is offered at apple.com/apple-card/monthly-installments.
- Hypertension notifications are at the moment beneath FDA evaluate and anticipated to be cleared this month, with availability on Apple Watch Collection 9 and later, and Apple Watch Extremely 2 and later. The characteristic just isn’t meant to be used by individuals beneath 22 years previous, those that have been beforehand recognized with hypertension, or throughout being pregnant.
- The Crossbody Strap is appropriate with the the iPhone 17 Silicone Case with MagSafe, iPhone 17 Professional Silicone Case with MagSafe, iPhone 17 Professional Max Silicone Case with MagSafe, iPhone Air Case with MagSafe, and iPhone Air Bumper.
Press Contacts
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline