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Friday, August 22, 2025

Bhumi’s Emma van Engelen Pioneers Style Tech Activism


Dutch designer Emma van Engelen debuted her vogue label Bhumi at Amsterdam Style Week in spring 2024. The model combines 3D printing know-how with physique inclusive design rules. Bhumi’s first assortment, “Breaking the Mildew,” featured various fashions carrying sculptural items enhanced with 3D-printed parts.

Bhumi's Emma van Engelen Pioneers Fashion Tech ActivismBhumi’s Emma van Engelen Pioneers Style Tech Activism
Picture Credit score: Bhumi Clothes/Instagram

Bhumi gives made-to-measure clothes with out higher measurement limits to accommodate all physique sorts. “We use vogue as protest,” Van Engelen instructed Amsterdam Style Week’s editorial group. The model lately gained worldwide consideration when ELLE Netherlands featured actress Nicola Coughlan carrying a customized Bhumi design on its cowl.

The label incorporates sustainability by its use of biodegradable supplies like PLA in its 3D printing processes. Each bit is created on-demand to cut back waste and overproduction. The identify “Bhumi” comes from the Sanskrit phrase for “earth,” reflecting the model’s dedication to environmentally acutely aware design.

Van Engelen’s background as a former mannequin influenced her method to vogue design. “I keep in mind being instructed to skip meals earlier than shoots. At 17,” she shared in a latest interview. This expertise knowledgeable Bhumi’s concentrate on inclusive sizing and physique positivity.

The model maintains a robust digital presence by platforms like Instagram and TikTok to attach with youthful shoppers. Behind-the-scenes content material and short-form movies have helped construct neighborhood across the label. Trying ahead, Van Engelen plans to pursue collaborations with like-minded designers whereas increasing the model internationally.

Supply: ibtimes.co.uk



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