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Google I/O 2025: Three highlights Apple ought to take note of


Very like Microsoft’s Construct keynote, Google’s kickoff of its annual developer occasion was a type of AI-palooza. Until you’re achieved with AI, through which case it was in all probability a snoozefest, and I recommend you skip over to the subsequent publish. I’m unsure it’s a great long-term plan, although.

From flashy moonshots to actual, actionable, helpful options that clients will have the ability to make the most of nearly instantly, there was a bit of little bit of all the pieces. Together with issues that Apple customers can even tremendously profit from.

Lengthy-time watchers of Google I/O know that the occasion marks Google’s annual ritual of cramming as many initiatives as potential inside the boundaries of what a median human bladder can face up to in a single sitting. (To be truthful, it’s gotten means higher over the previous couple of years.)

This time round, over the course of about two hours, 139 mentions of AI and 30 mentions of brokers (or “agentic”), Google provided a glimpse of how issues might have appeared if Apple hadn’t missed a number of boats on this know-how.

After all, lots of Google’s choices wouldn’t make sense in the event that they got here from Cupertino. As fascinating as Google Beam is likely to be, it in all probability wouldn’t work as a FaceTime Extremely machine. However then once more, a few of these bulletins, had they been made by Apple, would have been fairly incredible:

1) Gemini in Chrome

This was in all probability the lowest-hanging fruit of all of Google’s choices, contemplating all the opposite AI merchandise it already had obtainable. However it’s probably one which would be the most impactful over time.

By embedding Gemini straight into the browser, Google is popping it into an easily-accessible good assistant that understands each the web page’s content material and the consumer’s context (Calendar, and so forth.). Voice help is a welcome plus, particularly for customers who depend on accessibility options.

I do know it sounds cliché, however this can in all probability unlock an fascinating new means of looking the net. Not less than till the DOJ tells Google to spin off Chrome.

2) Undertaking Astra replace

Final 12 months we launched Undertaking Astra, our analysis prototype of a common AI assistant. Since then we’ve improved reminiscence, added pc management and enhanced voice output, and are working to carry these new capabilities to Gemini Stay and different merchandise.

Truthfully, the comparability between this video and the whole lot of the decades-long Siri blunder speaks for itself. Final 12 months, Siri appeared hopelessly behind. Given current stories, it appears even additional behind the competitors, for the reason that competitors really moved ahead over the earlier twelve months.

It is vitally truthful to say that Undertaking Astra remains to be thought-about an experiment. It can in all probability be some time earlier than it turns into an official, broadly accessible function. However nonetheless, I imply… simply… yeah.

3) Sew

As with Microsoft’s dev-centric bulletins I commented on right here, Google I/O additionally had its share of instruments and quality-of-life enhancements for builders.

One in every of them was Sew, a Gemini 2.5 Professional-powered platform that supposedly builds complicated UIs, full with frontend code (which is able to clearly want human tweaking), from picture inputs and consumer prompts.

That is important as a result of persistently creating stunning but sensible consumer interfaces has by no means been a robust go well with of LLMs. If Google really delivers on this promise, this might but once more advance Apple’s long-stated aim of utilizing Swift, Xcode, and its complete growth platform: lowering the entry obstacles so extra folks can specific themselves by means of code.

How about you? Did something catch your eye at Google I/O? Tell us within the feedback.

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