Indian startup Rocket is betting that the following massive alternative is the half earlier than vibe coding: having AI assist folks resolve what to construct. It has launched a platform that produces consulting-style product methods.
The startup, primarily based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects analysis, product constructing, and aggressive intelligence in a single workflow. The platform generates detailed product technique paperwork — together with pricing, unit economics, and go-to-market suggestions.
As AI-powered coding instruments proliferate — from platforms like Cursor, Replit, and Lovable to options comparable to Claude Code and Codex — writing code has develop into considerably simpler and quicker. “Everybody can generate the code now… it has develop into a commodity. However what to construct is one thing which everyone seems to be lacking,” mentioned Rocket co-founder and CEO Vishal Virani (pictured above), including that “working a enterprise and simply constructing a codebase are two various things.”
TechCrunch briefly examined Rocket’s platform forward of its launch and located that it generated product requirement paperwork in PDF format from easy prompts. These paperwork resemble consulting-style stories slightly than vibe coding instruments or chatbots, which largely concentrate on options and execution.
Nevertheless, a number of the evaluation gave the impression to be synthesized from present knowledge — combining identified pricing fashions, consumer conduct patterns, and aggressive insights — slightly than primarily based on independently verifiable info. This suggests customers should must validate outputs earlier than making enterprise choices. Virani mentioned the platform can provide human help when customers encounter points.
The product also can observe rivals, together with modifications to their web sites and site visitors tendencies. Rocket attracts on greater than 1,000 knowledge sources for its evaluation, together with Meta’s advert libraries, Similarweb’s API, and its personal crawlers, Virani mentioned.
Rocket’s subscription plans vary from $25 monthly for constructing purposes to $250 for technique and analysis capabilities, and as much as $350 for the total platform, together with aggressive intelligence.
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The $250 plan can generate two to a few “McKinsey-grade” analysis stories alongside product builds, Virani advised TechCrunch, positioning its higher-tier choices as a lower-cost various to conventional consulting, which frequently prices 1000’s of {dollars} for comparable technique work.
Rocket raised a $15 million seed spherical in September from Accel, Salesforce Ventures, and Collectively Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million customers throughout 180 nations. It additionally reported an annualized common income per consumer within the ~$4,000 vary, although it didn’t disclose detailed paying buyer numbers. The startup mentioned it operates at gross margins of over 50%, with 20–30% of its prospects being small- and medium-sized companies.
Rocket has a staff of 57 staff and is headquartered in Surat, with operations in Palo Alto.