March 24, 2026
UPDATE
Introducing Apple Enterprise — a new all‑in‑one platform for companies of all sizes
Apple Enterprise combines built-in cellular system administration, enterprise e mail and calendar providers with customized area assist, and a strong new choice to succeed in native clients
Apple in the present day introduced Apple Enterprise, a brand new all-in-one platform that features key providers corporations have to effortlessly handle gadgets, attain extra clients, equip staff members with important apps and instruments, and get assist from specialists to run and develop effectively and securely. Apple Enterprise options built-in cellular system administration, serving to companies simply configure worker teams, system settings, safety, and apps with Blueprints to shortly get began. As well as, clients can now arrange enterprise e mail, calendar, and listing providers with their very own area identify for seamless and elevated communication and collaboration. And Apple Enterprise may also help thousands and thousands of corporations develop their attain and join with native clients throughout Apple Maps, Mail, Pockets, Siri, and extra, together with a brand new choice coming this summer time that may allow companies within the U.S. and Canada to position native advertisements in Maps throughout key search and discovery moments. Apple Enterprise will likely be accessible beginning Tuesday, April 14, in additional than 200 nations and areas.1
“Apple Enterprise is a major leap ahead in our decades-long dedication to serving to corporations of all sizes leverage the facility of Apple services to run and develop,” mentioned Susan Prescott, Apple’s vice chairman of Enterprise and Training Advertising. “We’ve unified Apple’s strongest enterprise choices into one easy, safe platform, delivering key options for organizations in each stage and sector, together with built-in system administration, collaboration instruments, and extra methods to succeed in new clients. We will’t wait to see how Apple Enterprise helps corporations spend extra time specializing in what they love and connecting deeply with their communities.”
Constructed-In Cellular Machine Administration
Apple Enterprise presents built-in cellular system administration (MDM), facilitating a complete view of a company’s Apple gadgets, settings, and extra from a single interface. Beforehand accessible as a subscription inside Apple Enterprise Necessities within the U.S., Apple Enterprise is designed to make IT straightforward — together with for small companies with out devoted IT assets. Apple Enterprise contains new Blueprints to simply arrange gadgets with preconfigured settings and apps, guaranteeing consistency and safety and enabling zero-touch deployment for workers, in order that new Apple merchandise are able to exit of the field.2
Apple Enterprise contains choices to buy upgraded iCloud storage and assist with AppleCare+ for Enterprise, and a companion Apple Enterprise app will permit staff to put in apps for work, view colleague contact info, and request assist whereas on the go.3
Apple Enterprise expands the provision of Apple Enterprise Supervisor to greater than 200 nations and areas, and helps extra system administration options, together with:
- Managed Apple Accounts: Firm knowledge stays safe whereas worker knowledge stays personal, with cryptographic separation of labor and private knowledge on gadgets. Apple Enterprise permits automated Managed Apple Account creation for brand spanking new staff by integration with an id service supplier, together with Google Workspace, Microsoft Entra ID, and extra.
- Worker administration: Create consumer teams by perform or staff to assign apps and roles. Organizations may create customized roles to handle entry precisely the best way they need.
- App distribution: Simply purchase and distribute apps to staff and groups by the App Retailer.
- Admin API: Simplify massive deployments with API entry to system, consumer, audit, and MDM service knowledge.
New Methods to Handle Productiveness and Collaboration
Apple Enterprise introduces absolutely built-in e mail, calendar, and listing providers which might be designed to make it seamless to begin a brand new enterprise with an expert id. Companies can convey their very own customized area identify or buy a brand new one by Apple Enterprise, serving to founders elevate communication and collaboration. These providers streamline operations, with scheduling instruments like calendar delegation and a built-in firm listing to make it straightforward for workers to attach with consumer teams and customized contact playing cards.
Enhanced Discoverability in Apple Maps
Day-after-day, customers select Apple Maps to find and discover locations and companies round them. Starting this summer time within the U.S. and Canada, companies could have a brand new option to be found through the use of Apple Enterprise to create advertisements on Maps. Advertisements on Maps will seem when customers search in Maps, and may seem on the high of a consumer’s search outcomes based mostly on relevance, in addition to on the high of a brand new Urged Locations expertise in Maps, which is able to show suggestions based mostly on what’s trending close by, the consumer’s latest searches, and extra. Advertisements will likely be clearly marked to make sure transparency for Maps customers.
Advertisements on Maps builds on Apple’s broader privacy-first strategy to promoting, and maintains the identical privateness protections Maps customers get pleasure from in the present day. A consumer’s location and the advertisements they see and work together with in Maps are usually not related to a consumer’s Apple Account. Private knowledge stays on a consumer’s system, isn’t collected or saved by Apple, and isn’t shared with third events. When Apple Enterprise is accessible in April, companies might want to first declare their location on Maps. As soon as advertisements on Maps is accessible, companies will have the ability to entry a totally automated expertise of making advertisements by Apple Enterprise in a couple of easy steps. Present Apple Advertisements advertisers and businesses can even have the choice to e book advertisements by their present Apple Advertisements expertise, which is able to provide extra customization choices for his or her advert campaigns.
Model and Location Options in One Handy Place
Model administration instruments beforehand accessible in Apple Enterprise Join will now be accessible by Apple Enterprise, making it simpler than ever for companies to arrange and handle how their model and areas seem throughout Apple providers and apps.
- Model profiles: Handle model identify, brand, and key particulars constantly throughout Apple Maps, Pockets, and different options and apps.
- Wealthy place playing cards: Customise with images, detailed location info, hours, and different helpful particulars that show throughout Apple Maps, Safari, Highlight, and extra.
- Showcases and customized actions: Spotlight offers, particular presents, new merchandise, or seasonal gadgets on place playing cards in Maps. Add customized actions like order or reserve to direct clients to a most popular web site or app.
- Location insights: Achieve invaluable insights into how clients uncover and work together with companies on Maps, together with search, views, and faucets on actions.
- Branded communications: Show branding prominently within the Mail app and on iCloud Mail to extend consciousness. Branding will show with tracked orders in Pockets for a extra recognizable buyer expertise.
- Faucet to Pay on iPhone: Construct belief by displaying a model brand and identify on the fee display when accepting funds instantly on iPhone.
Pricing and Availability
- Beginning April 14, Apple Enterprise will likely be accessible as a free service within the U.S. and 200+ nations and areas to new and present customers of Apple Enterprise Join, Apple Enterprise Necessities, and Apple Enterprise Supervisor. For extra info, go to enterprise.apple.com/preview.
- Advertisements on Apple Maps will likely be accessible to companies beginning this summer time within the U.S. and Canada. Advertisements will seem within the Maps app on iPhone and iPad. For extra info, go to advertisements.apple.com/maps.
- Apple Enterprise Necessities, Apple Enterprise Supervisor, and Apple Enterprise Join will not be accessible as soon as Apple Enterprise launches. Enterprise Necessities clients will not be charged their month-to-month service payment for system administration after April 14. Present Enterprise Join knowledge — together with claimed areas, place card info, images, group info, account particulars, and extra — will robotically migrate to Apple Enterprise at launch.
- The Apple Enterprise companion app, together with e mail, calendar, and listing options, would require iOS 26, iPadOS 26, or macOS 26.
- Prospects within the U.S. can buy extra iCloud storage as much as 2TB per consumer, beginning at $0.99 per consumer per 30 days. AppleCare+ for Enterprise protection is accessible per system or per consumer, beginning at $6.99 per 30 days, or $13.99 per 30 days per consumer for as much as three gadgets.
- Apple Enterprise is accessible globally; sure options could also be accessible in choose nations and areas. See enterprise.apple.com/preview for extra particulars.
- Zero-touch deployment is accessible when gadgets are bought by Apple or Apple Approved Resellers.
- Further iCloud storage and AppleCare+ for Enterprise can be found as extra paid choices.
Press Contacts
Jessica Reeves
Apple
Heather Norton
Apple
Will Davis
Apple
Apple Media Helpline