January 26, 2026
UPDATE
Apple introduces new :br(l)::br(xl):AirTag with expanded :br(l)::br(xl):connectivity vary :br(l)::br(xl):and improved findability
The subsequent era of AirTag — the bestselling merchandise finder — is even simpler to find with extra highly effective Precision Discovering, a longer Bluetooth vary, and a louder speaker
Apple as we speak unveiled the brand new AirTag, a robust accent that helps customers maintain monitor of and discover the gadgets that matter most with Apple’s Discover My app — now with an expanded discovering vary and a louder speaker. Powered by the energy of the Discover My community, AirTag permits customers to maintain tabs on their belongings each single day. Because the launch of AirTag in 2021, customers from around the globe have shared tales of being reunited with misplaced baggage, keys, bicycles, luggage, and extra. With the assistance of AirTag positioned inside an instrument case, a musician was capable of find their misplaced instrument and carry out that night, whereas one other consumer was capable of finding misplaced baggage that contained a lifesaving medicine. AirTag is designed completely for monitoring objects and affords industry-leading protections in opposition to undesirable monitoring. It’s accessible as we speak for a similar worth as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free customized engraving accessible on apple.com and the Apple Retailer app.
Enhanced Vary and Findability
Apple’s second-generation Extremely Wideband chip — the identical chip discovered within the iPhone 17 lineup, iPhone Air, Apple Watch Extremely 3, and Apple Watch Sequence 11 — powers the brand new AirTag, making it simpler to find than ever earlier than. Utilizing haptic, visible, and audio suggestions, Precision Discovering guides customers to their misplaced gadgets from as much as 50 p.c farther away than the earlier era.1 And an upgraded Bluetooth chip expands the vary at which gadgets may be situated. For the primary time, customers can use Precision Discovering on Apple Watch Sequence 9 or later, or Apple Watch Extremely 2 or later, to seek out their AirTag, bringing a robust expertise to the wrist.
With its up to date inner design, the brand new AirTag is 50 p.c louder than the earlier era, enabling customers to listen to their AirTag from as much as 2x farther than earlier than. Paired with its enhanced Precision Discovering capabilities and distinctive new chime, AirTag now makes it simpler for customers to seek out their essential gadgets, resembling keys hidden deep in between sofa cushions or a pockets as they head out the door.
The Discover My Community and Share Merchandise Location
Discover My makes it straightforward to find AirTag, Apple units, and suitable third-party units, in addition to sustain with family and friends, all whereas defending consumer privateness. If AirTag is out of vary of its paired iPhone, the Discover My community may also help monitor it down. The Discover My community is a crowdsourced community of Apple units that use Bluetooth know-how to detect the situation of an adjunct or gadget, and report their approximate location again to the proprietor.
The brand new AirTag integrates seamlessly with Share Merchandise Location, an iOS characteristic designed to assist customers get better a misplaced merchandise by briefly and securely sharing its location with trusted third events, resembling airways, to allow them to help in recovering delayed baggage or different misplaced gadgets. Apple has partnered instantly with greater than 50 airways to privately and securely settle for Share Merchandise Location hyperlinks.
With Share Merchandise Location, customers can share the situation of a misplaced merchandise with a collaborating airline’s customer support workforce. In keeping with SITA, a number one IT supplier for airways, carriers report that utilizing Share Merchandise Location has decreased baggage delays by 26 p.c and decreased incidences of “really misplaced” or unrecoverable baggage by 90 p.c. Entry is granted solely to licensed personnel through safe Apple Account or companion authentication. The shared location will likely be disabled as quickly as a consumer is reunited with their merchandise, may be stopped by the proprietor at any time, and can mechanically expire after seven days.
Business-Main Safety Options
The brand new AirTag is designed from the bottom as much as maintain location knowledge non-public and safe. AirTag doesn’t bodily retailer location knowledge or historical past on gadget, and end-to-end encryption protects all communication with the Discover My community, guaranteeing that solely the proprietor of a tool can entry its location knowledge. Nobody, together with Apple, is aware of the id or location of any gadget that helped discover it. Designed completely for monitoring objects, and never individuals or pets, the brand new AirTag incorporates a set of industry-first protections in opposition to undesirable monitoring, together with cross-platform alerts and distinctive Bluetooth identifiers that change often.
Environmental Duty and Accent Compatibility
Apple 2030 is the corporate’s bold plan to be carbon impartial throughout its total footprint by the tip of this decade by decreasing product emissions from their three largest sources: supplies, electrical energy, and transportation. The brand new AirTag is designed with the atmosphere in thoughts, with 85 p.c recycled plastic within the enclosure, 100% recycled uncommon earth parts in all magnets, and 100% recycled gold plating in all Apple-designed printed circuit boards. The paper packaging is 100% fiber-based and may be simply recycled. Sustaining the identical type issue as the unique, the brand new AirTag is suitable with all current AirTag equipment, together with the FineWoven Key Ring, which is created from 68 p.c recycled content material and accessible in 5 lovely colours.
Pricing and Availability
- The brand new AirTag is offered to order on apple.com and within the Apple Retailer app as we speak, and will likely be accessible at Apple Retailer places later this week. The brand new AirTag will even be accessible at Apple Approved Resellers.
- Prospects can add a customized engraving to the brand new AirTag totally free throughout checkout on apple.com and the Apple Retailer app.
- AirTag is offered in one- and four-packs for $29 (U.S.) and $99 (U.S.), respectively.
- The Apple-designed AirTag FineWoven Key Ring is offered in fox orange, midnight purple, navy, moss, and black for $35 (U.S.).2
- The brand new AirTag requires a suitable iPhone with iOS 26 or later, or iPad with iPadOS 26 or later. Prospects should have an Apple Account and be signed into their iCloud account. Sure options require Discover My to be enabled in iCloud settings.
- Precision Discovering on Apple Watch requires Apple Watch Sequence 9 or later, or Apple Extremely 2 or later, with watchOS 26.2.1.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 workers are devoted to creating the perfect merchandise on earth and to leaving the world higher than we discovered it.
- Precision Discovering isn’t accessible in nations and areas the place Extremely Wideband know-how is restricted. For extra data, go to apple.com/uwb.
- AirTag equipment, together with the AirTag FineWoven Key Ring, are bought individually.
Press Contacts
Stephanie Ng
Apple
Alex Kirschner
Apple
Apple Media Helpline