January 16, 2026
PHOTOS
The brand new Apple Sainte‑Catherine opens right this moment in Montreal
The reimagined retailer displays Apple’s dedication to downtown Montreal, reviving a historic constructing and doubling in dimension
Right this moment, the brand new Apple Sainte-Catherine opens its doorways for patrons in a reimagined area. Located in a historic constructing on the colourful nook of Sainte-Catherine Avenue West and Rue de la Montagne, Apple Sainte-Catherine greater than doubles the scale of the shop’s earlier location, increasing Apple’s presence in downtown Montreal. The shop showcases Apple’s improvements in services whereas inviting clients to expertise best-in-class assist from extremely educated Apple Specialists in a fantastically redesigned area.
“For practically 20 years, we’ve been proud to be a part of the downtown Montreal group, whose spirit of creativity and innovation continues to encourage us,” stated Deirdre O’Brien, Apple’s senior vice chairman of Retail and Folks. “We’re extremely excited to construct on this long-standing relationship and create a vacation spot the place our clients can expertise the easiest of Apple, from our progressive merchandise to the skilled care and assist of our wonderful crew.”
Apple Sainte-Catherine has been thoughtfully designed to create an inviting area the place everyone seems to be welcome. The shop provides different tables and seating heights, in addition to entry routes that give wheelchair customers extra space to navigate. The façade of the shop blends historic Saint-Marc stone from Quebec with native granite, whereas native copper artisans extensively restored the cornice that tops the constructing.
Towards the again of the shop, the devoted Apple Pickup space makes it simple for patrons to make a purchase order on the Apple Retailer on-line and accumulate their merchandise in retailer at a time that’s handy for them, whereas the Genius Bar offers assist from trusted Apple Specialists. Clients also can obtain assist that’s solely accessible at Apple retail, together with customized buying periods with Apple Specialists, versatile month-to-month financing choices, aggressive trade-in values, and skilled steerage.
With free Right this moment at Apple periods, individuals can learn to body a shot, edit a video, or get began with Apple Intelligence on iPhone, iPad, and Mac. Right this moment at Apple additionally provides periods that train the fundamentals of utilizing assistive applied sciences and options reminiscent of VoiceOver on iPhone and iPad.
At Apple Sainte-Catherine, the practically 200-person crew of extremely skilled Specialists collectively communicate dozens of languages. They’re able to welcome clients and share new suggestions to assist them take advantage of their gadgets.
To have fun the opening, Montreal-based illustrator and designer Catherine Potvin will likely be main stay artwork demos on iPad on Friday, January 16, and Saturday, January 17. At choose occasions on each days, clients can obtain an illustration from Potvin drawn on their Apple retail baggage.
Apple has operated in Canada for greater than 40 years and at present has 28 retail shops throughout the nation, together with 5 in Quebec. Clients are inspired to take a artistic journey throughout Quebec by exploring movie, TV, music, books, podcasts, and apps created domestically; take heed to a curated Apple Music Sainte-Catherine playlist; and join Right this moment at Apple periods.
Press Contacts
Neema Mungai
Apple
Apple Media Helpline